Introduction to advertising the ideas foundation and tes resources
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Introduction to advertising – THE ideas foundation and TES resources. Discussion activity. STARTER:. Which of these statements do you most agree with?. Advertising makes us buy things we don’t need.

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Which of these statements do you most agree with

STARTER: TES resources

Which of these statements do you most agree with?

Advertising makes us buy things we don’t need

Advertising makes us feel inadequate by using images of successful people with perfect lives

Advertising enables independent television channels, radio stations, newspapers and magazines to exist (that’s where they get most of their money from)

Adverts for children’s products make it difficult for parents to say no to toys, sweets, games etc, and encourage kids to want unhealthy foods

Adverts can be very entertaining

Advertising convinces us that something is useful and desirable when really it isn’t


What is advertising
What is advertising? TES resources

  • funds much media – television, radio, internet, sites social media - facebook

  • a way of promoting products, services or information.

  • a form of communication between manufacturer and consumer.

  • an integral part of culture.

  • an important economic force.

  • targets specific audiences.


Brand values
Brand values TES resources

  • Brand values include:

  • Reliable; modern; traditional; budget; luxury; family-friendly; healthy; economical; eco-friendly; friendly; playful; professional; cutting-edge; disposable; eccentric; controversial; young; cool

  • Complete the worksheet on Brand values

  • 2. Think of a well-known brand and identify 5 values that you think best summarizes this brand


What is a brand
What is a brand? TES resources

  • Name a variety of brands from different sectors. For example, Coca-cola

  • What products and logos do you associate with the brand?

  • How do they achieve this? Is it through adverts, slogans, campaigns, celebrity endorsement?

  • Which brands do you dislike?

  • What do you dislike about these brands?


Advertising techniques
Advertising techniques TES resources

  • List the advertising techniques that are used to promote products

  • Check your answers

  • Look at the following TV adverts and complete a chart

  • i. http://www.youtube.com/watch?v=RmmieeHlZvQ

  • ii http://www.youtube.com/watch?v=oLfpv_RzM1c

  • iii http://www.visit4ads.com/advert/Samsung-Galaxy-Note-101-Samsung-Computer-Range/93056

  • iv. Choose an ad from www.seventeen.com

  • v, Choose a print ad from http://www.creativebloq.com/inspiration/print-ads-1233780


Research and analysis of printed advertisement
Research and analysis of printed advertisement TES resources

  • Choose an advertisement from a magazine.

  • Complete the worksheet and write up your analysis – approx 300 words


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