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Testing value proposition

Testing value proposition. The Empathics. Value. Efficient shopping concern “ In general, the client is indecesive … this is a huge problem to us ” Salesman Almacenes Paris Personal advertising oppotunity “ Most of the time we create them ( buyers ) a need ”

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Testing value proposition

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  1. Testing value proposition TheEmpathics

  2. Value • Efficient shoppingconcern “In general, theclientisindecesive…thisis a hugeproblemtous” Salesman Almacenes Paris • Personal advertisingoppotunity “Most of the time wecreatethem (buyers) a need” SalesmanAlmacenes Paris

  3. Value • ClientInformation “Generally, theclientdont trust thesalesmen (abouttheproduct).” “Here, thepeople (client) is more fussy; theyrequire more information.” SalesmanAlmacenes Paris • SalesmenInformation “Ourwineryishuge…sometimesisverydifficultforustofind a garment in there.” Salesman Zara

  4. Users • Allkind of buyersthatvisitmalls and bigstores “Mostpeoplethatvisitmalls are over 40 yearsold…they are more reluctanttotechnology.” SamanthaJijena, Parque Arauco • Exampletouchscreensused at Parque Arauco forfindingstores. “Almost no adult use thescreens.” SamanthaJijena, Parque Arauco

  5. Costumers • Big stores of retail, speciallytheones of a certainmall. “…maybefocusonbigstoresthatoffersoneproductcathegory; maybeclothing, like Zara or MNG. Theyaimtoyoungerbuyersthatfindtechnology more friendly.” SamanthaJijena, Parque Arauco

  6. Frequentquestionsfromclientstosalesmen • Price “Can youcorroborate me theprice?” SamanthaJijena, Parque Arauco • Otherbranch “Do theyhavethisproduct in otherbranch” Salesman Almacenes Paris • Productfeatures “In whatothercolorsormodels do youhavethis t-shirt?” “Peopleask a lotabouttheproductorigin, aboutthequality and guarantee” • Salesman Zara

  7. OtherSuggestions • Bar Codeor QR Codes • Regulated incentive forpotentialusers: discounts, points

  8. Parque Arauco´stouchscreens • Insidethemall • To show thelocation of stores, restaurants, etc. • Externalenterprisetechnicaloperation and maintenance • Observationstoobig, uncomfortable and toopublic

  9. StoresObservation • Zara • Storesbigmess and untidiness. • Salesmenspendmost of the time cleanning and straightenning up • Almacenes Paris • Screensclientinformation

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