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Introduction to SWOT Analysis. Presentation by Prof. M Ajoy Kumar & Mr. Manu T U. What is SWOT?. It is a planning tool used to identify S trengths, W eaknesses, O pportunities and T hreats involved in a business. It is used as part of Strategic Planning Process. Strategic Planning.

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Introduction to swot analysis l.jpg

Introduction to SWOT Analysis

Presentation by

Prof. M Ajoy Kumar &

Mr. Manu T U

What is swot l.jpg
What is SWOT?

  • It is a planning tool used to identify Strengths, Weaknesses, Opportunities and Threats involved in a business. It is used as part of Strategic Planning Process

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Strategic Planning

Strategic Planning helps an organisation to answer some basic and critical questions like:

  • Where we stand?

  • What is our goal?

  • How to reach the desired goal?

  • How to evaluate performance?

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The Environment

The actions of an organisation /institution are influenced simultaneously by two factors:

  • Internal Environment: People, systems, infrastructure, capabilities, culture etc.

  • External Environment: Political, legal, social, economical, technological etc.

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Internal Environment

Analysis of Internal Environment leads to identification of:

a) Strengths: Positive aspects which are within the control of the institution.

b) Weaknesses: Constraining factors that hinder the institution’s ability to achieve its desired goals.

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Strengths & Weaknesses

Contributing Factors:

  • People (Teachers/Staff/Students)

  • Programmes (UG/PG/Doctoral)

  • Properties (Assets/Infrastructure/Lab)

  • Processes (Teaching/Research)

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  • Highly competent faculty with Ph.D.

  • Modern laboratories & equipments

  • Unique programmes offered

  • Value adding additional programmes

  • Reputation & brand image

  • Examination & Evaluation Process

  • Research projects/Consultancy

  • Industry interactions

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  • Lack of competent/qualified staff

  • Inadequate facilities/labs

  • Outdated syllabus/courses

  • Lack of industry orientation

  • Weak employability of students

  • Lack of research activities

  • Internal Funding difficulties for projects

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External Environment

Analysis of External Environment leads to identification of:

a) Opportunities: Attractive factors that help an institution to develop & improve

b) Threats: Factors beyond the control of an institution that potentially damage the present existence and future development

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Opportunities & Threats

Contributing Factors:

  • Technological

  • Economic

  • Legal/Regulatory

  • Social

  • Demographic

  • Political

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  • Growing demand for various courses

  • Growing demand for Technically qualified people

  • New Technology Developments

  • Research opportunities in specialised and niche areas

  • Collaborations with industry

  • Collaborations with institutes of higher learning (national & international)

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  • Competition from new entrants at local, national & international level

  • Decreasing scope for some programmes

  • Change in Technology

  • Declining availability of qualified faculty

  • Decline in the overall quality of student intake

  • Tight regulatory measures

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  • Strengths – How to leverage?

  • Weaknesses – How to overcome?

  • Opportunities – How to exploit?

  • Threats – How to defend?

    SWOT provides clarity on where we stand & in which direction we should move

    SWOT leads to development of short-term & long-term objectives.

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In the Absence

  • Hidden strengths not utilised

  • Weaknesses not identified & taken care

  • Opportunities missed

  • Unprepared to face threats

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While doing SWOT

  • Strengths – Modest & Clearly identifiable

  • Weaknesses – Exhaustive

  • Opportunities – Realistic & Identifiable

  • Threats – Clearly identifiable

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  • Enhancing quality of PG Programmes

  • Starting new PG Programmes

  • Strengthening Doctoral Programme

  • Strengthening R & D activities

  • Enhancing consultancy projects

  • Industry Institute Interactions

  • Collaboration with other institutes of higher learning (national & foreign)

  • Centre of Excellence in a chosen area

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After SWOT

  • Link strengths to action plan to create sustainable competitive advantage

  • Propose specific action plan to overcome weaknesses

  • Develop action plan to take advantage of opportunities

  • Develop action plan to defend the threats

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How to proceed?

  • Select a coordinator

  • Create a SWOT Team

  • Brainstorm (all stakeholders)

  • Record all suggestions

  • Consolidate ideas

  • Clarify ideas & prioritise

  • Summarise into a SWOT Document

  • Questionnaire circulated

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Practical Aspects

  • Confusing factors

  • Overlapping areas

  • Identity Crisis

  • Central Vs. Departmental Aspects