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MAHINDRA GENIO

MAHINDRA GENIO. PICKUPS – TODAY’s EMERGING SEGMENTS. WORK. PLAY. WORK AND PLAY. INSIGHTS AND NEEDS FROM SEGMENTS. WORK. PLAY. WORK AND PLAY. Customer needs. Customer needs. Customer needs. Load carrying ability Fuel efficiency Low cost of ownership WORKHORSE BOLERO PU. VERSATILE.

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MAHINDRA GENIO

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  1. MAHINDRA GENIO

  2. PICKUPS – TODAY’s EMERGING SEGMENTS WORK PLAY WORK AND PLAY

  3. INSIGHTS AND NEEDS FROM SEGMENTS WORK PLAY WORK AND PLAY Customer needs Customer needs Customer needs Load carrying ability Fuel efficiency Low cost of ownership WORKHORSE BOLERO PU VERSATILE Stylish, tech-packed Power and thrill Go-anywhere ability ALL – TERRAIN SCORPIO PU

  4. WHAT THE CUSTOMER ACTUALLY WANTS THE MORE THE PICKUP SEEMS TO EVOLVE THE MORE IT STAYS TRUE TO ITS ORIGINAL PROPOSITION VERSATILITY

  5. OUR TARGET CUSTOMERS

  6. GLOBAL CUSTOMERS INSIGHTS

  7. TARGET CUSTOMERS’ NEEDS? BUSINESS NEEDS PERSONAL NEEDS COMMON NEEDS HIGH PAYLOAD SAFETY HIGHWAY CRUISING COMFORT & CONVENIENCE RELIABILITY STYLE TOUGH & DURABLE CREATURE FEATURES TOWING ABILITY FUEL EFFICIENCY

  8. VOICE OF THE CUSTOMER WHAT IS A VERSATILE PICKUP? DESIGNED TO MEET VARIED & DIVERSE NEEDS

  9. VERSATILITY AT WORK WORK PAYLOAD

  10. VERSATILITY AT WORK WORK UTILITY

  11. VERSATILITY AT WORK & PLAY WORK AND PLAY COMFORT

  12. VERSATILITY AT WORK & PLAY WORK AND PLAY SAFETY

  13. VERSATILITY AT PLAY PLAY TECHNOLOGY

  14. VERSATILITY AT PLAY PLAY STYLE

  15. TECHNICAL SPECIFICATIONS

  16. TECHNICAL SPECIFICATIONS

  17. GENIO PROMISE SPACIOUS & COMFORTABLE WITH CAR LIKE FEATURES BEST IN CLASS PAYLOAD AND UTILITY PERFORMANCE

  18. GENIO PROMISE WORK PLAY

  19. PICKUP THAT ENABLES BOTH MAKES WORK LIKE PLAY AND PLAY LIKE...PLAY

  20. A GLOBAL PICKUP IN TRUE SENSE A PICKUP THAT COMBINES ALL THE DESIRED ATTRIBUTES IN ONE PACKAGE

  21. COMBINATION OF THE BEST

  22. THANK YOU

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