Bill Moss Town Centre Manager. About Maidstone. Where… mid Kent What… Kent’s County Town Population… 135,000 people Biggest shopping centre in Kent 1.25m sq ft of retail space Biggest NTE in Kent 420,000 sq ft 8.5% shop vacancy rate 660 face to face businesses. Marketing your enterprise.
Town Centre Manager
Who are you?
What do you do?
Who do you want to influence?
What is your message?
Where will you go to deliver it?
Publicity is your lifeblood
Appear bigger than you are
Be the first name on the invite list
Be available to people
Give opinions-don’t be afraid
Local Media- newspapers, radio, TV
Attend events...be seen
Face to face...meet people
Rotary, Lions, W.I., VAM conference!
Be available to radio and print media
Get to know jounalists...don’t rely on editors
Be precious with logos
Value your brand
Say “yes” if asked to join a group
Don’t be afraid to speak…your opinion is important
Invite the right people to meetings
Don’t waste people’s time by outstaying your welcome
Get out there…see and be seen
Never underestimate the power of a cup of tea and a chocolate biscuit
Budget for hospitality and be sure to use it
Web-site, Facebook, Twitter, Linkedin, Text and mobile marketing, QR codes,
Voucher codes eg Groupon, Apps
Google maps………….the list goes on!
If you can’t do it, ask somebody younger to take on the responsibility
Maidstone is a successful town because we talk to each other
Your enterprise can be a part of this success