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GET THE RESULTS

GET THE RESULTS. WEBSITE ARE THE EXTENSION OF YOUR BUSINESS NOT A NIGHTMARE. Goals for your Business and Website. GOALS. BUSINESS GOALS – 1 YEAR, 5 YEARS INCREASE REVENUE INCREASE BRANDING BE UNIQUE You website should aim towards the same goals. Does it?. Who are your

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GET THE RESULTS

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  1. GET THE RESULTS WEBSITE ARE THE EXTENSION OF YOUR BUSINESS NOT A NIGHTMARE www.clientswebsitecompany.com

  2. Goals for your Business and Website www.clientswebsitecompany.com

  3. GOALS • BUSINESS GOALS – 1 YEAR, 5 YEARS • INCREASE REVENUE • INCREASE BRANDING • BE UNIQUE You website should aim towards the same goals. Does it? www.clientswebsitecompany.com

  4. Who are your Target Audiences? www.clientswebsitecompany.com

  5. Target Audiences • Your buyers • Potential (if they knew you existed) • Finds you via Search Engines, printed material, etc. • Direct (know your URL) • Found you via referrals, email with link, visited business. www.clientswebsitecompany.com

  6. Target Audience Factors • Age • Gender • Income • Lifestyle • Language • Technology ability • Occupation • Reason to visit site • Education www.clientswebsitecompany.com

  7. Your WEBSITE isn’t static anymore www.clientswebsitecompany.com

  8. Content • Content is relevant and up to date. • Change at the minimum of every three months – images and /or content. • When changing update with keywords relevant to the page. www.clientswebsitecompany.com

  9. Blogs, Twitter, Facebook • Helps promote site • Good for changing content in a site • Takes time to keep up with www.clientswebsitecompany.com

  10. Lead Intelligence - Generator • Use short forms to capture information. • Great simple way, offer a e-book or PDF on “how to” but to have it sent or open the link to it, ask for name, and email. www.clientswebsitecompany.com

  11. Analyze your Website www.clientswebsitecompany.com

  12. Rate Your Site • Site Architect (Navigation - Links) • Layout and Design • Content • Interactivity – forms/galleries • Graphics www.clientswebsitecompany.com

  13. How Does Your Site Rank? • Be in compliance with what is approved by the World Wide Web Consortium • How often the same keywords are used on a page? Keyword Density www.clientswebsitecompany.com

  14. Search Engine Optimization SEO www.clientswebsitecompany.com

  15. Search Engine Optimization (SEO) • The overall means of your site being found. • Elements include: • Usability, • Correct placement and use of keywords • Validation of site • Quality of site www.clientswebsitecompany.com

  16. How is a site searched • Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, Google processes information included in key content tags and attributes, such as Title tags and ALT attributes. www.clientswebsitecompany.com

  17. Search Engine Show Web Address is in Green Title Description Web Address www.clientswebsitecompany.com

  18. Keywords www.clientswebsitecompany.com

  19. SEO - Keywords Keywords are what a person would type in a search engine such as Google or Yahoo. #1 Mistake – owners don’t think like their clients and choose the wrong keywords. You must speak like your clients. #2 Mistake – Keywords are not important in the Meta Tags. They are very important in the content. www.clientswebsitecompany.com

  20. SEO - Keywords Find most commonly used keywords. http://freekeywords.wordtracker.com/ https://adwords.google.com/select/KeywordToolExternal http://www.wordstream.com/keywords/ Learn what competitors are using for keywords. http://www.keywordspy.com (limited trial) http://www.ranks.nl/tools/spider.html Great to test keyword density – the cloud is a good visual of words. If the keywords you chose to have greater density isn’t then you know to go back to your content and make changes. www.clientswebsitecompany.com

  21. Keyword Opportunity Index • The keywords and phrases that provide you the best opportunity for your site to be found. Step 1. Open up a spreadsheet label 6 columns www.clientswebsitecompany.com

  22. Monthly Searches www.clientswebsitecompany.com

  23. Go with Local Unless Market is World Wide www.clientswebsitecompany.com

  24. www.clientswebsitecompany.com

  25. Competitive Search www.clientswebsitecompany.com

  26. Direct Competition www.clientswebsitecompany.com

  27. KEI – Keyword Effectiveness Index Compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign. Monthly searches squared, divided by Raw competitiveness. Or Columns B2/C Example: austin limousine service Monthly searches squared is 880 x 880= 774,000 Divided by 14200000=.054 The higher the KEI, the more popular your keywords are, and the less competition they have. That means that you might have a better chance of getting to the top. www.clientswebsitecompany.com

  28. www.clientswebsitecompany.com

  29. KOI- Keyword Opportunity Index Takes into account the keywords popularity and the competition surrounding it. Monthly searches squared, divided by Direct Competition. Or columns B2 x D 880 x 880=774,400 /1,050,000=.7375 Means: the higher the KOI the better the keyword since they are very popular but have less competition. www.clientswebsitecompany.com

  30. www.clientswebsitecompany.com

  31. Keywords use in your website • Prominence location on the page/in the coding • Proximity closeness to others keywords/phrases • Density number of times used www.clientswebsitecompany.com

  32. SEO Rules www.clientswebsitecompany.com

  33. SEO – Rule 1 Have a URL –Domain Name that contains at least 1 keyword. Susiesmay.com does not contain keywords if Susie sells flowers. Instead Susiesflowers.com would have at least 1 keyword. www.clientswebsitecompany.com

  34. SEO - Rule 2 The title for each page should be unique The title is located <head> section of the HTML code for the site. It is what you see at the top of the browser. The title should contain 2-3 keywords and around 85 characters in length. www.clientswebsitecompany.com

  35. SEO Rule 3 Meta Tags – Description contains at least both the primary and secondary keywords. This should describe what the article is about and should be around 150 characters long. www.clientswebsitecompany.com

  36. SEO – Rule 4 Meta Tags - 4 critical ones to include • title • description • <meta name="robots" content="INDEX, FOLLOW"/> so crawlers can index (read your site) Not as important • keywords www.clientswebsitecompany.com

  37. SEO – Rule 5 • Content - Good Copy is critical • Convey your message clearly • Organize the information logically • Write with personality (don't be boring) • Write with a purpose (each page doesn't just 'end') • Provide adequate whitespace for readability & easy scanning • Use grammatically correct content that has been spell checked • Write with enthusiasm using terminology the average person would understand • Use verbs and adjectives not just nouns (be descriptive) www.clientswebsitecompany.com

  38. SEO – Rule 6 • Navigation – Make it simple, don’t make the visitor have to think This is one area that many people who build websites are good at doing. Why? www.clientswebsitecompany.com

  39. SEO – Rule 7 Informative Headings <h1> </h1> tags H1 tags are the larger font same as if you were creating an outline. I. II. Are greater in importance than A. B. C. www.clientswebsitecompany.com

  40. SEO – Rule 8 Contextual linking – Use absolute linking <a href=http://clientswebsitecompany.com/portfolio.html> Clients website Company</a> This type of linking keeps your site continually being indexed once it reaches high ranking. www.clientswebsitecompany.com

  41. SEO – Rule 9 Clean coding validated – submit to http://validator.w3.org/ this tool will check the site for broken links, and missing tags in the HTMl. Use CSS rather than tables or flash. The Cascading Styling Sheets allow for all the creative look and feel of the site. Therefore the HTML coding is simple and the copy is read by the bots/crawlers. www.clientswebsitecompany.com

  42. SEO – Rule 10 Have links that are reputable and are relevant to your site. This is what influences page ranking. Google Crawlers scan page-based text Google technology analyzes the full content of a page and factors in fonts, subdivisions and the precise location of each word. It also analyze the content of neighboring web pages to ensure the results returned are the most relevant to a user's query. www.clientswebsitecompany.com

  43. Marketing www.clientswebsitecompany.com

  44. The Landing Page • Is it Simple? • Does the heading HOOK the audience? • Is there an irresistible offer to bring the user into the site? • Are you generating a client’s list? • Readability is it clustered? The font wrong size? Etc. www.clientswebsitecompany.com

  45. Internet Marketing Marketing on line – ways to increase traffic • Submit URL to search engines http://bblmedia.com/addurl.html • Use Google Adwords (Pay per Click) The ads on search pages. Usually to the right of a search page. • Use Google Adsense( Free) Places Google searches on your site. • Email – send out emails to potential buyers use freebies to get them to go to your site again. • Keep site current – add new content, update links, images, etc. www.clientswebsitecompany.com

  46. Marketing Networking - referrals Printed ads – newspaper, magazines, trade journals, phone books Other advertising – billboards, Magnetic signs, vehicle packaging, direct mailing, business cards Sponsor events, volunteer for events, become active in an organization – Rotary, DBA, BNG, Etc. www.clientswebsitecompany.com

  47. The one factor unchangeable TIME A website needs time to be active. The older sites that are updated and have regular changes made will out rank other sites. www.clientswebsitecompany.com

  48. References • HubSpot.com • www.google.com • “Get to the top on Google”, David Viney 2008 www.clientswebsitecompany.com

  49. Thank You www.clientswebsitecompany.com

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