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TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE. A Report to the Learning and Technology Roundtable December 2009 Jeff Iseminger, Integrated Marketing. Redesigners. Enrollment Marketing Team reports to Enrollment Management Task Force chaired by Jeff Iseminger, Integrated Marketing

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TRANSFORMING OUR WEB PRESENCE IN THE MARKETPLACE

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TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE

A Report to the Learning and Technology Roundtable December 2009

Jeff Iseminger, Integrated Marketing


Redesigners

  • Enrollment Marketing Team

    • reports to Enrollment Management Task Force

    • chaired by Jeff Iseminger, Integrated Marketing

  • Tom de Ranitz, marketing consultant

  • Pam Belding, Web designer

  • Web Development team, ITS

  • Stakeholder input

    • “owners” of redesigned pages

    • current students

    • prospective students


University Home Page:Before and After


Other custom-designed pages


New Tier 3 Design

  • modular grid system that allows great design flexibility

  • intended for college, department, office and program home pages


New template wrap for all pages


Budget

  • $100,000 original grant

  • $12,000 remaining, as of Dec. 1, 2009

  • Focus of remainder:

    • additional photography for new Web pages and downloadable Image Library

    • scheduled for spring 2010


What’s needed now?

  • A Director of Web Marketing to help departments, colleges and offices redesign their pages with these aims:

    • Use vibrant color and emotive photography.

    • Write engaging copy designed for target audiences.

    • Include “sell,” not just “tell.”

    • Deploy new flexible Tier 3 structure for home pages.


TRANSFORMING OUR WEB PRESENCEIN THE MARKETPLACE

A Report to the Learning and Technology Roundtable December 2009

Jeff Iseminger, Integrated Marketing


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