Sports Marketing Profile. Categories of Sports. 1. Chapter Objectives. Define sports marketing. Identify the different categories of sports. Differentiate between amateur sports and professional sports. Discuss the significance of international sports.
Categories of Sports
People spend time and money on sports because they feel excitement and are entertained by the competition and spectacle of sports.
Sports marketers sell sports, games, and services to these fans.
The two major components of sports marketing are:
In 1923, Wilson Sporting Goods signed professional golfer Gene Sarazen to a deal that lasted until Sarazen passed away in 1999.
William “Bill” Veeck was inducted into the Baseball Hall of Fame for his innovations in sports marketing.
Linking athletes to corporations was the brainchild of agent Mark McCormack.
Examples of jobs in sports marketing include:
Name a pioneer of sports and marketing and identify his or her contribution.
Name three jobs in sports marketing.
Sports and sporting events can be classified into the following categories:
Sports consumers are not attracted only to professional sporting events. A sports consumer finds interest in the sport and not just the classification or level of sport.
High school, college, or any recreational player is considered an amateur athlete.
Amateur sporting events attract a large number of fans, attention, and money.
The goal of the National Federation of State High Schools Association (NFHS) is to make sure that students benefit from a balanced educational and athletic experience.
In many communities, high school sports are a source of pride and part of tradition.
Regional influences affect the popularity of sports in the United States.
Sporting events at the college level are very popular and extremely competitive in all regions.
The National Collegiate Athletic Association (NCAA) posts its guidelines and rules on its Web site at www.ncaa.org.
The income of a professional athlete is paid for by his or her employer, who is the team or organization.
Professional athletes also have the opportunity to earn income from endorsements.
Teams in professional sports are considered fully functional businesses.
It is the main purpose of teams to get the best players in order to win events and attract fans who will purchase tickets and merchandise.
Other categories of sports include:
Popular sports around the world include:
Each of these sports provides entertainment to the sports consumer and new challenges to sports marketers.
The status of women in sports has advanced in the 20th century.
As early as 1932, Olympic gold medalist Mildred “Babe” Didrikson Zaharias not only excelled at most sports, she was also an impressive sports promoter.
On June 23, 1972, the enactment of __________, the Education Amendment, advanced girls’ participation in sports.
On June 23, 1972, the enactment of Title IX, the Education Amendment, advanced girls’ participation in sports.
Women’s amateur and professional sports organizations have taken substantial steps in involving women in sports.
Extreme sports are relatively new to sports-marketing efforts.
Corporations have begun to market products toward a new target market by promoting extreme sport drinks, clothing, and other merchandise.
What are the four main categories of sports?
Which category is the most costly and marketed of all categories?
List three other categories besides professional and amateur sports that reflect the “wider” world of sports.
Define sports marketing.
Explain the differences between the marketing of sports and the marketing through sports.
Identify the different categories of sports.
Explain why the sports consumer is not just attracted to professional sports.
Name one difference between an amateur athlete and a professional athlete.
Name five or more international sports.
Discuss some factors that contribute to the popularity of extreme sports.
Identify one significant female athlete in sports history.