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Member Card – New Revenue

Member Card – New Revenue. Already exists at many stations Integrate with underwriting Additional station revenue More value for an underwriter Give salespeople more opportunity. Card Sponsor Offer on card Underwriting schedule On-air promotion E-newsletter promotion

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Member Card – New Revenue

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  1. Member Card – New Revenue • Already exists at many stations • Integrate with underwriting • Additional station revenue • More value for an underwriter • Give salespeople more opportunity

  2. Card Sponsor Offer on card Underwriting schedule On-air promotion E-newsletter promotion Web ad and promotion Benefit of the Month Offer on website Underwriting schedule On-air promotion E-newsletter promotion Web ad and promotion Sponsorship Options

  3. KPLU Results • 2 presenting sponsors • 20 of 22 benefits of the month sold • $131,000 in incremental revenue

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