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Comm 140 Comm Dev

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Communication Dev

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Communication development campaign l.jpg

Communication Development Campaign

12 September 2012

Communication 140

Dr. Rene Guioguio

Angeles, Eleanor Joy

Belen, Allana Roxane

Lopez, Viveka

Romana, Maria Fidela Diosa

Santos, Alexandria Maria Francia

Tañaquin, Annicalou


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HowdoestheEarth look now?


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Why so sad?


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Don’tyouwanttoseetheEarthhappyagain?


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WhyGreeningEarth?


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WhatisGreeningEarth?

Thisenvironmentalcampaignfocusesontheissue of littering and theirresponsible use of plasticwhich are one of theleading causes of environmentaldestruction.


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Rationale

Thiscampaignisimportantsinceitholds a relevantmessagethatmustbedisseminatedduetoourcountry’sdireneed of environmentalprotection.


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Rationale

Thisisverytimely and pertinentbecause of therecentcalamitiesournation has faced. Thoughlittering and irresponsible use of plastic are nottheonlyreasonsforsuchdisasters, it stands tobe a majorpoint of concernforoursociety.


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Target Audience

Primary TA:

Children (ages 4-12)

Secondary TA:

Parents

Teachers

Persons of authority


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Objective

This campaign aims to teach children how to reject the practice of littering and how to use plastic in a responsible way (i.e., recycling, reducing, re-using, and other possible methods).


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Objective

The goal of this campaign is to disseminate the message of the call for behavioral change which will ensure the protection of our environment, and eventually our safety.


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Strategy & Duration

Thiscampaignwillbeusing multimedia materialstoeffectivelycommunicateitsgoals. Sincethecampaignwillrunforonly 6 months, active use of all media is a waytoensuretheefficiency of informationdissemination.


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CommunicationMaterials

  • Posters & Fliers

2. Storybook

3. PSA (PublicServiceAnnouncement)

4. Cartoons (for TV)

5. Online Campaign

6. Events


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Posters & FLiers


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Posters & FLiers


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Posters & FLiers


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Storybook


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Storybook


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Storybook


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PSA (PublicServiceAnnouncement)


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PSA (PublicServiceAnnouncement)


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PSA (PublicServiceAnnouncement)


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Cartoons (for TV)


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Cartoons (for TV)


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Cartoons (for TV)


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Online Campaign


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Online Campaign


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Online Campaign


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Events


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Events


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Events


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CampaignTimeline


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CampaignTimeline


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Partners & Coordination


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Partners & Coordination


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Budget


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Summary


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Thank you! We hope to work with you in making the Earth Green again.

Eyo, Ali, Veka, Diosa, Alex and Anica


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