saurav singh

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communication strategy by ajab bigha

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saurav singh

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1. Vodafone’s communication was simple, yet effective

2. Communication

3. The importance of symbols & source in communication

4. What messages are decoded in the following ads?

5. Traditional consumer response hierarchy models

6. Ads targeting consumers at different stages of response hierarchy

7. Evaluating traditional response hierarchies

8. Alternative response models

9. Alternative response models

10. Quick Q! What response sequence are consumers likely to follow in the purchase of a laptop computer? a. Learn-do-feel b. Do-feel-learn c. Learn-feel-do d. None of the above Answer: Typically consumers will follow the learn-feel-do sequence as computer purchases are high-deliberation decisions that require a substantial financial involvement and are largely irreversible.Answer: Typically consumers will follow the learn-feel-do sequence as computer purchases are high-deliberation decisions that require a substantial financial involvement and are largely irreversible.

11. Consumer involvement

12. Foote Cone & Belding model

13. The Kim-Lord model

14. Cognitive responses

15. Cognitive responses

16. Cognitive response model

17. Elaboration Likelihood Model (ELM)

18. What routes to persuasion would consumers normally follow in these cases?

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