Market segmentation targeting and positioning
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Market segmentation targeting and positioning l.jpg

Market Segmentation, Targeting and Positioning

by

Gabrielle Eskin

Shalini Jethanandani

Adriana Minano

Alessandro Rossi

January 2009


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Types Of Products

  • Consumer Products

    • Bought by consumers for personal use

  • Business Products

    • Use by businesses either directly or indirectly in the production of other products for resale


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What is Marketing Segmentation

  • The division of total market into smaller, relatively homogeneous groups


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Why Marketing Segmentation

  • A single marketing mix does not apply to all consumers

    • Different consumers needs

    • Different consumers preferences

    • Different purchasing power

  • Identify the factors that affect purchasing decision

  • Identify consumers groups based on these factors

  • Adjust marketing strategies to meet the needs of each group


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Criteria for Effective Segmentation

  • The market segment must present measurable purchasing power and size

  • Promote and serve effectively the market segment

  • Segment must be sufficiently large to give good profit potential

  • The firm must aim for segments that match its marketing capabilities


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Basic Types of Market Segmentation

  • Geographic Segmentation

  • Demographic Segmentation

  • Psychographic Segmentation

  • Product-related Segmentation


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Geographic Segmentation

  • A single marketing mix does not apply to all consumers

    • Different consumers needs

    • Different consumers preferences

    • Different purchasing power

  • Identify the factors that affect purchasing decision

  • Identify consumers groups based on these factors

  • Adjust marketing strategies to meet the needs of each group


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Statistics

According to May 2007 8th grade ELA tests results, NASSAU County has the highest average score in the Nation; our students exceed this average by 3%.

(Source NY State Education Department Web Site

http://www.emsc.nysed.gov/irts/ela-math/ela-07)


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Our Offer

  • Tutoring for ELA tests preparation

    • 20 kids 8th Grade

    • 1-to-1 tutoring

    • Grammar, vocabulary and composition

  • Sessions at school or student’s home

  • 7 days a week, 12 P.M. to 8 P.M.


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Costs and Benefits

  • Quality of teaching

    • Outstanding results for our students

  • Affordable rates for parents

    • Competitive in tutoring market

  • Free access to labs and its materials through Internet


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Our Approach

  • Assessment test

    • Determine student’s weak areas

    • Match student’s needs with tutor skills

  • Student’s progress

    • Test at the completion of each topic

    • Final simulated ELA test


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Tutoring Policies

  • Student’s home tutoring

    • Mandatory Parent or legal guardian

  • School’s ground tutoring

    • GT Ltd complies with School regulation

  • Location’s change

    • Inform offices 24 hours before class


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Pricing

  • Three packages

    • Silver 20 hours $ 850.00

    • Gold 40 hours $1600.00

    • Premium 60 hours $2100.00

  • Or $ 45.00 Hourly rate


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Terms and Conditions

  • Validity of the offer 30 days

  • Fees do not include taxes

  • Additional requirements will be priced separately


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Q & A

Alessandro Rossi

Vice President of Sales

North-East Region

Tel. (516) 918 3999

[email protected]


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Thank you

Alessandro Rossi

Vice President of Sales

North-East Region

Tel. (516) 918 3999

[email protected]


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Types Of Markets

Tutoring Proposal

for

U.F.S. District 22

327 Jackson Drive

Farmingdale, NY 11735


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