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Ten Million in Ten Weeks: What Stanford Learned Building Fac PowerPoint PPT Presentation

Ten Million in Ten Weeks: What Stanford Learned Building Facebook Apps

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10 Million in 10 WeeksWhat Stanford Learned Building Facebook AppsA Stanford Course during Fall 2007

Dave McClureRob FanGraphing Social Patterns: March 2008

Contact: BJ Fogg - [email protected]


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  • 10 Million in 10 WeeksTotal Installed Users: 20M+

    • 5 apps @ 1M+ users

    • 10 apps @ 100k users

    • 20 apps @ 5k users

  • Total Daily Active Users (DAU):  925k6 apps with ~ 100k DAU10 apps with > 10k DAU19 apps with > 500 DAU6 Apps in Facebook Top 100Top Apps (according to Adonomics): ~ $10M

Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Curriculum (Alpha Version)

3 Apps  (!)

1.  Virality2.  Engagement3.  Education-focused

  • Hoping to leverage . . .

    • Huge reading list

    • Metrics-based grading

    • Psychology of technology

Expecting 20-40 students...

Contact: BJ Fogg - [email protected]


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...120 showed up

Contact: BJ Fogg - [email protected]


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...So we scared some students off.

Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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7 person teaching team73 students

Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Every class was exciting and surprising

Contact: BJ Fogg - [email protected]


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Students drove us forward

Contact: BJ Fogg - [email protected]


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Initial Success!!!

Contact: BJ Fogg - [email protected]


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Success Stories

Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Students come together outside of class...

Contact: BJ Fogg - [email protected]


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  • 10 Million in 10 WeeksTotal Installed Users: 20M+

    • 5 apps @ 1M+ users

    • 10 apps @ 100k users

    • 20 apps @ 5k users

  • Total Daily Active Users (DAU):  925k6 apps with ~ 100k DAU10 apps with > 10k DAU19 apps with > 500 DAU5 Apps in Facebook Top 100Top Apps (according to Adonomics): ~ $10M

Contact: BJ Fogg - [email protected]


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Final Expo in December 2007500+ people show up

Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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BayCHI Student Presentation

Contact: BJ Fogg - [email protected]


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Contact: BJ Fogg - [email protected]


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  • Aftermath

    •  $500,000 - $1,000,000+ revenue generated since September

    • At least 3 companies formed

    • At least 2 companies acquired

    • More job offers than students can handle

    • Dan drops out of school to work with Rob and 3 other students from the class

    • Teach the class again soon

Contact: BJ Fogg - [email protected]


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More Successes

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#1. It's never too late to create a winning app

  • When we launched course, over 6000 Facebook apps existed.

  • 10 weeks later, our students had 6 apps in the top 100

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#2. Simplicity & clarity are key to app success

  • Apps need to be easily understood (value prop)

  • Apps need to be easy to use

    The wrong direction:

  • Clever names

  • Lots of features

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#3. Speed & flexibility in launch & iterations

  • Many crummy trials beat deep thinking

  • Flexibility beats quality

    Deadly: Getting too attached to one app idea.

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#4. Community cooperation leads to success

  • Students helped others a lot

  • Sharing code, tips, insights . . . all were present in course.

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#5. Individual opinions about app are worthless

  • Don't be swayed by one person's opinion.

  • Just get the app out there and see what happens . . .

    Despite everyone's supposed "brilliance" . . .

  • Often what seemed like a killer idea didn't work.

  • Sometimes what seemed stupid worked very well.

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#6. Copying success is a cheap/fast way to succeed

  • Novelty isn't the best approach to apps

  • If you're desperate for a win, just copy something that's working

    Flipside: If your app is doing well, expect imitators.

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#7. Metrics do matter, but today's tools are too weak

  • Of course, instrument your apps to track viral aspects

  • No one offers a winning metrics package (yet) -- not even GA

    Our experience: Students often had to tweak GA and also create their own metrics tools.

Contact: BJ Fogg - [email protected]


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Learnings from Stanford's FB Course

#8. You CAN learn to create a winning app

  • Success with FB apps isn't luck or magic

  • Many Stanford teams succeeded

  • Teams who failed at first later created excellent apps (like Oregon Trail)

Contact: BJ Fogg - [email protected]


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10 Million in 10 WeeksWhat Stanford Learned Building Facebook AppsA Stanford Course during Fall 2007

Dave McClureRob Fan

Contact: BJ Fogg - [email protected]


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