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Last fm the musical myware l.jpg

Last.fm: The Musical Myware


What is attention data about l.jpg

What is Attention Data about?

Stuff

People pay attention to

People do not pay attention to


Myware l.jpg

myware


Spyware l.jpg

spyware

MYware

X


Why should they share that data with a company like last fm l.jpg

“Why should they share that data with a company like Last.fm?”

“Why should people be spying on themselves?“


Let s get people to spy on themselves l.jpg

“Let's get people to spy on themselves!”


What music are you listening to l.jpg

What music are you listening to?

Anytime

All the time


You won t know we re asking l.jpg

You won’t know we’re asking


What is it we do at last fm l.jpg

What is it we do at Last.fm?

Why are we doing it?

Why are our users doing it?


Slide10 l.jpg

Why are we doing it?


Slide11 l.jpg

All music available at once!

We need to tell people what they should be listening to


Slide12 l.jpg

Now you could GET all the music

But you need to KNOW what you want


Slide13 l.jpg

Last.fm’s mission:

Harnessing the“knowledge of the crowd”


Slide14 l.jpg

?


What is it we do at last fm15 l.jpg

What is it we do at Last.fm?


Audioscrobbler l.jpg

Audioscrobbler


Last fm s attention data l.jpg

Last.fm’s Attention Data:

Track

“Felix has just listened to this specific song"

People pay attention to(Listen)

People do not pay attention to(Skip)


This event we call a submission l.jpg

This event we call a submission


8m submissions every day l.jpg

8m submissions every day

Well over a billion in 2005

Where do we go from here?


Our music catalogue is self populating l.jpg

Our music catalogue is self-populating


Submissions l.jpg

Unknown song

New catalogue entry

Submissions


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__INCOMPLETE___Britney SpearsBrittney SpearsBriteny SpearsBrintey Spearsブリトニー・スピアーズBrtiney SpearsBirtney SpearsBritiany Spearspop Britney SpearsBritney Spears My Shared Folderwww.fm880.com-Britney SpearsBritney Spears -ToxicBritney Spears - [EMG]Britney Spears - Rip by MaRiusSpears, BrittneyBritney Spears And MAdonnaBritney-SpearsB.SpearsBritnery SpearsBritney.SpearsBritney SpearsBritney Spearstrack

Britney Spears (from "OOPS!...I DID IT AGAIN [00]")Britney Spears - ...Baby One MBritney fuckin' SpearsBritney Spears~201.britney spearsBritney SpeasBritney%20SpearsBritney Spears Britney Spears; Yin Yang TwinsBritney Spears; Ying Yang TwinsBritney Spears Feat Ying Yang Twins布兰妮01_britney_spears_-_everytime_Brtitney SpearsBritneySpears, BritneyBritneySpearsBritney_SpearsBritany SpearsBrittany SpearsBritny Spears

There is a lot of noise


We currently consider 8 million tracks in our database to be clean l.jpg

We currently consider 8 million tracks in our database to be clean

The total size of the track catalogue is 25 million


When it comes to music we have the longest long tail l.jpg

When it comes to music we have the longest long tail


What do we do with all this data l.jpg

What do we do with all this data?

How do we data mine this "knowledge of the crowd"?


Coll a borative filtering l.jpg

base layer for our recommendations engine

User to userSimilarity

Artist to ArtistSimilarity

Collaborative filtering

(Neighbours)


W e have popularity data for all the items in our catalogue l.jpg

We have popularity data for all the items in our catalogue


Why do people use last fm to record their music taste l.jpg

Why do people use Last.fm to record their music taste?


Profile page l.jpg

Profile page


Top artists l.jpg

Top Tracks

Top Artists


Weekly artists l.jpg

Weekly Tracks

Weekly Artists


These users have similar taste to you l.jpg

“These users have similar taste to you"


Personal music recommendations l.jpg

Personal music recommendations

music you haven't listened to yet, based on what you listened to the previous week


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Last.fm personalised radio:

Love

Skip

Ban

Listen = I like this music

Skip = I don’t like this music

Love = I love this music

Ban = I hate this, never again please


128kbps mp3 l.jpg

128kbps MP3

Radio software

Audioscrobbler plugins


Slide49 l.jpg

Desertphaser Dessert Facer


Why should people be spying on themselves l.jpg

Why should people be spying on themselves?

The answer is quite simple…


Provide a valuable and compelling service l.jpg

Provide a valuable and compelling service …

… and people will share their attention data with you.


Users control their own data l.jpg

Users control their own data

Users can do what they want with it.


Our users can edit their music stats to their hearts content l.jpg

Our users can edit their music stats to their hearts content …

… and can wipe them out completely at any time.


It s time to put the listener in charge l.jpg

It's time to put the listener in charge!


Welcome to the social music revolution l.jpg

Welcome to the social music revolution.


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