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Presentation Transcript

What is attention data about l.jpg

What is Attention Data about?

Stuff

People pay attention to

People do not pay attention to



Spyware l.jpg

spyware

MYware

X


Why should they share that data with a company like last fm l.jpg

“Why should they share that data with a company like Last.fm?”

“Why should people be spying on themselves?“



What music are you listening to l.jpg

What music are you listening to? Last.fm?”

Anytime

All the time



What is it we do at last fm l.jpg

What is it we do at Last.fm? Last.fm?”

Why are we doing it?

Why are our users doing it?



Slide11 l.jpg

All music available at once! Last.fm?”

We need to tell people what they should be listening to


Slide12 l.jpg

Now you could GET all the music Last.fm?”

But you need to KNOW what you want


Slide13 l.jpg

Last.fm’s mission: Last.fm?”

Harnessing the“knowledge of the crowd”


Slide14 l.jpg

? Last.fm?”



Audioscrobbler l.jpg

Audioscrobbler Last.fm?”


Last fm s attention data l.jpg

Last.fm’s Last.fm?” Attention Data:

Track

“Felix has just listened to this specific song"

People pay attention to(Listen)

People do not pay attention to(Skip)



8m submissions every day l.jpg

8m submissions every day Last.fm?”

Well over a billion in 2005

Where do we go from here?



Submissions l.jpg

Unknown song Last.fm?”

New catalogue entry

Submissions


Slide23 l.jpg

__INCOMPLETE___Britney Spears Last.fm?”Brittney SpearsBriteny SpearsBrintey Spearsブリトニー・スピアーズBrtiney SpearsBirtney SpearsBritiany Spearspop Britney SpearsBritney Spears My Shared Folderwww.fm880.com-Britney SpearsBritney Spears -ToxicBritney Spears - [EMG]Britney Spears - Rip by MaRiusSpears, BrittneyBritney Spears And MAdonnaBritney-SpearsB.SpearsBritnery SpearsBritney.SpearsBritney SpearsBritney Spearstrack

Britney Spears (from "OOPS!...I DID IT AGAIN [00]")Britney Spears - ...Baby One MBritney fuckin' SpearsBritney Spears~201.britney spearsBritney SpeasBritney%20SpearsBritney Spears Britney Spears; Yin Yang TwinsBritney Spears; Ying Yang TwinsBritney Spears Feat Ying Yang Twins布兰妮01_britney_spears_-_everytime_Brtitney SpearsBritneySpears, BritneyBritneySpearsBritney_SpearsBritany SpearsBrittany SpearsBritny Spears

There is a lot of noise


We currently consider 8 million tracks in our database to be clean l.jpg

We currently consider 8 million tracks in our database to be clean

The total size of the track catalogue is 25 million



What do we do with all this data l.jpg

What do we do with all this data? clean

How do we data mine this "knowledge of the crowd"?


Coll a borative filtering l.jpg

base layer for our recommendations engine clean

User to userSimilarity

Artist to ArtistSimilarity

Collaborative filtering

(Neighbours)


W e have popularity data for all the items in our catalogue l.jpg

W cleane have popularity data for all the items in our catalogue




Top artists l.jpg

Top Tracks clean

Top Artists


Weekly artists l.jpg

Weekly Tracks clean

Weekly Artists



Personal music recommendations l.jpg

Personal music recommendations clean

music you haven't listened to yet, based on what you listened to the previous week


Slide47 l.jpg

Last.fm personalised radio: clean

Love

Skip

Ban

Listen = I like this music

Skip = I don’t like this music

Love = I love this music

Ban = I hate this, never again please


128kbps mp3 l.jpg

128kbps MP3 clean

Radio software

Audioscrobbler plugins


Slide49 l.jpg

Desertphaser cleanDessert Facer


Why should people be spying on themselves l.jpg

Why should people be spying on themselves? clean

The answer is quite simple…


Provide a valuable and compelling service l.jpg

Provide a valuable and compelling service … clean

… and people will share their attention data with you.


Users control their own data l.jpg

Users control their own data clean

Users can do what they want with it.


Our users can edit their music stats to their hearts content l.jpg

Our users can edit their music stats to their hearts content clean …

… and can wipe them out completely at any time.




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