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New Technology Applications to Improve Teen Driving

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Lifesavers 2008

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Lifesavers 2008 New Technology Applications to Improve Teen Driving

Moderator – Bill Windsor, AVP Office of Safety, Nationwide Insurance


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New Technology Applications to Improve Teen Driving

Technology as a Distraction

  • More than one-third of all Gen-Y drive while distracted

  • 37% of those text message while driving

  • 85% use a cell phone when behind the wheel

  • 73% of general population uses cell phone when driving


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New Technology Applications to Improve Teen Driving

  • 16 – 19 year old drivers involved in more auto accidents that any age group

  • 16 year old drivers crash more than anyone

  • Motor vehicle accidents are the number one killer of teens

  • Almost 300,000 teens are injured in auto accidents annually


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New Technology Applications to Improve Teen Driving

Months of licensure

Crashes per 10,000


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New Technology Applications to Improve Teen Driving

Months of licensure

Crashes per 10,000


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New Technology Applications to Improve Teen Driving

What Happens?

  • Improper or incomplete training

  • Lack of experience

  • Risk taking

  • In over their head

  • Peer pressure


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New Technology Applications to Improve Teen Driving

  • 3 to 6 months to learn to drive

  • Little to no continuous feedback and follow up

  • 2 years to learn to ride a bike

  • Constant and continuous feedback


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New Technology Applications to Improve Teen Driving

Our Speakers

Allan Ramsay

Safe Teen Driving Club

Rusty Weiss

DriveCam

David Teater

Aegis Mobility


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New Technology Applications to Improve Teen Driving

Questions to think about

  • Can this technology change behavior and improve teen driving safety?

  • Will parents be willing to accept and use this new technology AND will they pay for it?

  • How will teens feel about these monitoring devices?

  • Will parents follow up with the proper coaching techniques?

  • What additional benefits will the parents and teens receive?

  • Are there any negative consequences?


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