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A Brand CalledJia

By Jia Liu

www.jiajiablog.cn

[email protected]


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In a Chinese village

Jiawas born and raised up…


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At eleven

she went to

a middle school in the city

But for three years

she only made Onefriend there…


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She felt

something within herself should be overcome

and

she did


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went to college

volunteered to help seniors

received annual scholarships

involved with Drama festival activities

won prizes in National English contests

served on the Chinese Department Students’ Association

and …

made a lot of friends

SHE


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Later…

She realized

Lotus flower

is not born to be so beautiful

Life favors

courage, confidence, and efforts


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So…

She made a choice upon graduation

Gave up the offer

to be an M.A. candidate in Sociolinguistics at Sun Yat-Sen University

Immigrated to California

without knowing what the future would be…


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An Ocean Away,A World Apart


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Upon arriving…

She was fascinated by the strong business climate on the west coast and soon started as a sales associate in a clothing boutique

She found that was a perfect place for beginners to be familiar with business practices, observe consumer behaviors, and enhance persuasion skills

Later, she was promoted to be the assistant manager

She made and carried out promotion plans; participated in merchandise ordering, buying, and stocking; built up and maintained customer databases by using QuickBooks; trained new employees and assisted in managing the sales team


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Meanwhile…

She took college classes in Economics, Marketing, Statistics etc. to better understand the world outside of sales

She was delighted to find that her sales background would be helpful in a marketing era where the role of consumers and the importance of interactive communication had been focused on…


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As Marketing is being challenged by

Media Clutter

Market Fragmentation

Technology Innovation

Touchpoints Interaction

Then it means

Everybody within a company is, could, and should be a marketer


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The Marketing Universe

4P

4C

4E

SHE CONCLUDED THAT…

+

+

=

Product

Price

Place

Promotion

Consumer

Cost

Convenience

Communication

Experience

Exchange

Everyplace

Evangelism

A gradual integration process in mind and practice


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That is why

she is now an M.A. candidate

in Integrated Marketing Communications at Suffolk University

Her

strong internet information collection and research skills

substantial knowledge about Asia

bilingual language skills

will definitely add an different perspective to your company as an intern


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The appropriate person fits the appropriate position, and that’s what she firmly believed in.

Thanks for Your Precious Time!


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