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linkedin features guide

A detailed analysis of LinkedIn website & its features guide by OMLogic: Pioneers in Social Media Marketing

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linkedin features guide

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  1. LinkedIn is a business-oriented social networking site. It is mainly used for professional networking. LinkedIn has more than 65 million registered users, spanning more than 200 countries and territories worldwide. - Wikipedia What is LinkedIn?

  2. Over 65 million members • Powerful business network • Access to people • Members from different sectors • Establish and take control of your professional identity • Strengthen your network overtime & maintain relations with your network Why use LinkedIn?

  3. Find business clients, potential partners etc.. • Increase the visibility of your brand/company • Increase credibility – position yourself as an expert • Increase reputation & make long lasting referrals • Competitors research • Use as a blog/website promotion tool • Recommend employees • Recruit people • Event promotion Using LinkedIn for business

  4. Choose your LinkedIn connections and content carefully • Use keywords for better ranking • Participate/Join in groups • Review incoming messages and reply • Post question and respond to others • Follow companies • Create Events and update your connections What you should do?

  5. Events updates • Jobs descriptions • Tweets • Advices/Suggestions • Sharing interesting stuff • Blog posts ………… • Questions & quotations Posts and Updates

  6. Offer expertise through Q & A • Share useful and informative content • Launch polls • Join the discussions Become Expert

  7. Start your own group • Listen to the conversations • Post Comments • Attract high profile people to your network Group Etiquettes

  8. Monitor your network status • Connect to people in groups • Add contacts tool • Search like minded professionals • Join people on other networks Expand Network

  9. Recruitment and Job offer Leveraging LinkedIn

  10. Market & company research Leveraging LinkedIn

  11. Finding/Seeking information about candidates Leveraging LinkedIn

  12. Sharing company insights & achievements Leveraging LinkedIn

  13. Blog promotion Leveraging LinkedIn

  14. Integrate Slideshare PPT and docs • Share your tweets after integrating Twitter • Integrate your Wordpress blog • Add your Amazon recommended reading list • Connect your files with Box.net and more… Playing with tools & applications

  15. Used by LinkedIn search • Boost employee morale • Build your brand and reputation • Connect with your customers and partners • Helps you hire and get hired Recommendations

  16. 1. Company Profile Features of LinkedIn

  17. 2. Individual Profile Features of LinkedIn

  18. 3. Status Updates Features of LinkedIn

  19. 4. Recommendation Features of LinkedIn

  20. 5. Groups Features of LinkedIn

  21. 6. Applications (Slideshare, Twitter, Blog feed, Polls etc.) Features of LinkedIn

  22. 7. Events Features of LinkedIn

  23. 8. Recruitment Features of LinkedIn

  24. 9. Answers Features of LinkedIn

  25. Create your free account Getting Started

  26. Fill the complete information Getting started

  27. Add connections Getting Started

  28. Ask for recommendations Getting Started

  29. Add application (Twitter, Sildeshare and Wordpress etc..) Getting Started

  30. Join relevant groups Getting Started

  31. Blogs after employees’ exit Getting Started

  32. Add employees Getting Started

  33. LinkedIn Advance Search

  34. LinkedIn strategic search

  35. List Industry Events Getting Event promoted

  36. Invite connections Getting Event promoted

  37. It can help your process registration and payments Getting Event promoted

  38. Brand visibility LinkedIn marketing strategies

  39. Direct & Indirect sales LinkedIn marketing strategies

  40. Implementing SEO LinkedIn marketing strategies

  41. Market Research LinkedIn marketing strategies

  42. Advertisement Potentials LinkedIn marketing strategies

  43. Recruitment and Job listings LinkedIn marketing strategies

  44. Business Development LinkedIn marketing strategies

  45. Follow employees’ code of conduct • Fill the complete company and profile info. • Help people by answering their queries • Invite people you know (only) • Share useful new articles • Share content with other networks Things to do

  46. Don’t advertise on discussions & groups • Don’t be a spammer otherwise you might end up being banned • Don’t put incorrect profile information • Don’t clutter your profile with Apps • Avoid annoying messages don’t try these….

  47. THANK YOU

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