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EmergicEmerging Enterprises, Technologies and MarketsMade in India, Made for the World

Rajesh Jain

http://emergic.org


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An Entrepreneur and Investor in India’s Internet and Mobile space

  • 1994-2000: IndiaWorld

    • India’s first Internet portal; Self-funded

    • Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals

  • 1998-now: Netcore Solutions

    • Managed Mail & Security Services for Enterprises

    • Mobile Data Services for Consumers & Enterprises

  • 2005-now: Emergic Venture Capital

    • Investments in creating India’s Digital Infrastructure


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Novatium’s Goal: Bring Computing and Internet Home for Middle India

  • 50 million Middle Income Homes

  • 8 million Home PCs

  • 5 million Broadband Connections

  • 30 million Cybercafe Visitors

    Reduce Cost and Complexity Simultaneously for Mass-Market


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Novatium used ‘Thin’ Computing to achieve Simplicity and Affordability

$100 one-time for Computer

$10 per month for Service

Zero-maintenance

Low-Power

Local Printer

USB Devices

Webcam

Multimedia

TV Output

Server Sync

Windows and Linux Apps


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Novatium focus is now on Mass Reach and Multi-Monetisation

Indian Homes

Beyond

SMEs

Education

Rural

Computing VAS

  • Telcos

  • Local Providers

  • Retail

  • Mass Ads

  • Targeted Ads

  • Subscriptions

    • Content

    • Applications

  • Commerce

  • Additional Access


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NetCore is using SMS Subscriptions to build Audience and Monetisation

Text Search : Internet ::

SMS Subscriptions : Mobile

MyToday

MyToday

575758

NEWS:

*ASSAM BLAST-B’desh-trained ULFA suspected

*Book Raj under NSA-Cabinet

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START NEWS MUMBAI


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Media on Mobile

Nielsen Study

  • 50 channels

  • 3.7 million subscribers

  • 11 million subscriptions

  • 13 million SMS daily

  • Avg. Subs. Age is 25 yrs

  • 84% get info first from MyToday

  • 75% read every SMS

  • 40% forward SMS

  • 43% have seen Ads

  • 30% of them have responded to Ads


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NetCore is creating Multi-Monetisation of its mobile Audience and Platform

Audience Monetisation

Platform Monetisation

Enterprises (Invertising)

Operators

Publishers

  • Ads (250+ campaigns)

  • Leads

  • Paid Channels

MyToday

FABINDIA

SENSEX:

Mkt opens +ve, to be range-bound; 486.86 pts up at 9531.37 at 9:58am

AD:

FOR DAILY NEWS & INSIGHTS FROM THE ECONOMIST, sms START TE to 575758

Fabindia announces the opening of its store in Santacruz on S.V.Road, Opp. Danabhai Jewellers.


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NetCore is building a Mobile Value-Added Services Operator


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The Guiding Philosophy of Emergic Innovations

Made in India, Made for the World

http://emergic.org


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