web 2.0 conference - demand media
Web 2.0 Conference
November 7th 2008
Co-Founder, Chairman & CEO
We live in a search-driven world where content is marketing and
every door is a front door.
Online audiences are increasingly fragmenting and reforming around passionate, vertical communities.
Social media is useful and valuable, and will be a key factor in success of every Website.
Demand Media Business Structure
Technology IS making a positive difference in education
We have taken a great step forward toward a better America. (on Obama)
Dr. Robert Kozma
What's Next For The Green Economy?? Now that we know who's in charge!
I've never had this fungus before on my lawn. (260,000)
The best way to keep your XBox from the dreaded 3 Rings of Death is to keep it cool.
Have content, and rushing to make their media social
Content at scale is required
Growing through social media
The Long Tail
Coming to life through social media
Skilled filmmakers choose from assignments provided by us and produce made-for-the internet high-def videos.
Writers accepted into our program choose from Demand Studios assignments, research and write high-quality text content.
Copy editors edit every text article that is accepted by Demand Studios
Transcribers create transcripts for every video produced, increasing their search value.
Experts appear in videos and write targeted articles based on their area of expertise.
Title proofers ensure titles are properly formatted and optimized for search value.
Are these the faces of NEW Media?
CASE STUDY: The Story of Alicia
Demand Studios writer
Alicia, Cape May Court House, NJ
Admitted to Demand Studios: 4/30/2008
Earnings to date: $7,110.00
Expertise: Personal Finance
“I am a single mom of two beautiful girls. I currently home-school my oldest daughter who is nine years old. My youngest has a neuro-genetic disorder called Angelman Syndrome. She attends the local special services school but she sick a lot so I don't have the opportunity to work outside of the home. “I was so excited to find Demand Studios. It was great to be able to put my writing background to good use and to bring home a consistent weekly paycheck. Best of all I get to work around my daughter's schedules and be here for them when they need me. Thanks Demand Studios!”
How to Make Money Clipping Coupons
How to make money clipping coupons
Studio Content: Grows OUR Vertical Network
Uniques, Google Analytics, August2008
The Early Results
YouTube is just the beginning…Future Distribution Partners
How do we go beyond our network and head publishers?
Millions of articles and videos from high-quality websites, blogs, and premium branded content
Comments, profiles, recommendations, ratings, user discovery modules
Content is viewed within the publisher’s pages, increasing pageviews and time spent on site
Incremental pages are pre-packaged with advertising, earning publishers extra revenue
Leading Websites and Blogs:
Premium Branded Content:
Pluck on Demand Video