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The concept behind the Smartphone App Market Monitor: /n1.This first version of the Smartphone App Market Monitor acts as a comprehensive source of information on the smartphone app market 2.By using, comparing and evaluating different sources for e.g. the user behavior the “Smartphone App Market Monitor” provides you with a range analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions 3.The smartphone app market show a dynamic which was not seen before in the mobile world. Therefore the market monitor will be updated and extended every quarter. 4.The market monitor is designed to support your internal discussions and business decisions. Therefore all content is presented in graphs and tables not in long text passages. In addition all graphs and tables can be also downloaded as a PowerPoint for easy usage in your presentations. 5.All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner /nGlobal smartphone market (penetration, market shares and regions) Smartphone share of global mobile device shipments (1Q07 to 4Q10) Smartphone penetration by country Smartphone operating systems’ market share by shipments in 2009-2010 Number of smartphones shipped per platform 2008-2010 Smartphone platforms’ market share of in-app and mobile web add impressions in 2008-2010 Global platform shares by ownership and activity (mobile web browsing and add impressions) Smartphone penetration and platform shares by region as of 2010 (based on activity defined as mobile web browsing and ad impressions) /nSmartphone user demographics and platform preferences Smartphone users by gender and age Smartphone users by gender and platform Smartphone users by age and platform New-buyers device preferences Smartphone owners’ satisfaction with their OS /nSmartphone application downloads and usage Share of mobile/smartphone subscribers who used downloaded applications Time spent on apps by gender and age Average number of application user has downloaded on smartphone 2008-2010 Number of applications downloaded during life of phone Application performance: comparison of usage loyalty and downloads (per category) Main app discovery metods/nApp store comparison (key trends and figures) Application stores classification (EoY 2010) Store comparison: OEM Application Stores (Key Facts) Store comparison: OEM Application Stores (Key Figures) (EoY 2010) Store Comparison: OS Application Stores (Key Facts) Store comparison: OS Application Stores (Key Figures) (EoY 2010) Store comparison: MNO Application Stores (Key Facts) Store comparison: MNO Application Stores (Key Figures) (EoY 2010) Store comparison: Full-Catalogue Independent Stores (Key Facts) Store comparison: Full-catalogue Independent Stores (Key Figures) (EoY 2010) Publisher Revenue Share in Major Application Stores /nPlatform business potential for app developers Business potential of mobile app platforms based on results of global application developer survey Mobile app platforms for which publishers are developing/plan to develop Number of applications per platform 7/08 to 11/2010 Change in number of apps during 2010 New-adds of applications per platform 3Q/09 to 4Q/10 Average cumulated application downloads per application Store (EOY 2010) Share of total apps and top100 apps by category (Apple App Store) (EoY 2010) Share of total apps and top100 apps by category (Android Market) (EoY 2010) Share of total apps and top100 apps by category (BlackBerry AppWorld) (EoY 2010) Share of total apps and top100 apps by category (Ovi Store) (EoY 2010) Share of total apps and top100 apps by category (Windows Marketplace for Mobile) (EoY 2010) Share of total apps and top100 apps by category (Palm App Catalog)/nSmartphone application market: current status and forecast Smartphone application store launches in 2007-2010 Number of smartphone application Stores (2007 – 2010) Number of applications published on market places (2007-2010) Application store shares of total application downloads EOY 2010 Change in average paid application price per platform during 2010 Smartphone applications market size (2007-2010). Growth of application downloads number (paid and free) and installed base of application shoppers (2007-2010)

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Smartphone app market monitor stay updated l.jpg

Smartphone App Market Monitor Stay updated

Day of update: 22th of February 2011

Version 1

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The concept behind the smartphone app market monitor l.jpg
The concept behind the “Smartphone App Market Monitor”

  • This first version of the „Smartphone App Market Monitor“ acts as a comprehensive source of information on the smartphone app market

  • By using, comparing and evaluating different sources for e.g. the user behavior the “Smartphone App Market Monitor” provides you with a range analyses and surveys which have been executed for a specific topic. This should enable any app publisher to get a detailed view on the market and enable informed business decisions

  • The smartphone app market show a dynamic which was not seen before in the mobile world. Therefore the market monitor will be updated and extended every quarter.

  • The market monitor is designed to support your internal discussions and business decisions. Therefore all content is presented in graphs and tables not in long text passages. In addition all graphs and tables can be also downloaded as a PowerPoint for easy usage in your presentations.

  • All facts are presented in graphs and tables to make a key tool for any app publisher, app developer, app store and platform owner

Preview only. Download full report here:

http://www.research2guidance.com/shop/index.php/smartphone-app-market-monitor


Contents 1 3 l.jpg
Contents (1/3)

Global smartphone market (penetration, market shares and regions)

Smartphone share of global mobile device shipments (1Q07 to 4Q10)

Smartphone penetration by country

Smartphone operating systems’ market share by shipments in 2009-2010

Number of smartphones shipped per platform 2008-2010

Smartphone platforms’ market share of in-app and mobile web add impressions in 2008-2010

Global platform shares by ownership and activity (mobile web browsing and add impressions)

Smartphone penetration and platform shares by region as of 2010 (based on activity defined as mobile web browsing and ad impressions)

Smartphone user demographics and platform preferences

Smartphone users by gender and age

Smartphone users by gender and platform

Smartphone users by age and platform

New-buyers device preferences

Smartphone owners’ satisfaction with their OS

Smartphone application downloads and usage

Share of mobile/smartphone subscribers who used downloaded applications

Time spent on apps by gender and age

Average number of application user has downloaded on smartphone 2008-2010

Number of applications downloaded during life of phone

Application performance: comparison of usage loyalty and downloads (per category)

Main app discovery metods

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Contents 2 3 l.jpg
Contents (2/3)

App store comparison (key trends and figures)

Application stores classification (EoY 2010)

Store comparison: OEM Application Stores (Key Facts)

Store comparison: OEM Application Stores (Key Figures) (EoY 2010)

Store Comparison: OS Application Stores (Key Facts)

Store comparison: OS Application Stores (Key Figures) (EoY 2010)

Store comparison: MNO Application Stores (Key Facts)

Store comparison: MNO Application Stores (Key Figures) (EoY 2010)

Store comparison: Full-Catalogue Independent Stores (Key Facts)

Store comparison: Full-catalogue Independent Stores (Key Figures) (EoY 2010)

Publisher Revenue Share in Major Application Stores

Platform business potential for app developers

Business potential of mobile app platforms based on results of global application developer survey

Mobile app platforms for which publishers are developing/plan to develop

Number of applications per platform 7/08 to 11/2010

Change in number of apps during 2010

New-adds of applications per platform 3Q/09 to 4Q/10

Average cumulated application downloads per application Store (EOY 2010)

Share of total apps and top100 apps by category (Apple App Store) (EoY 2010)

Share of total apps and top100 apps by category (Android Market) (EoY 2010)

Share of total apps and top100 apps by category (BlackBerry AppWorld) (EoY 2010)

Share of total apps and top100 apps by category (Ovi Store) (EoY 2010)

Share of total apps and top100 apps by category (Windows Marketplace for Mobile) (EoY 2010)

Share of total apps and top100 apps by category (Palm App Catalog)

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Contents 3 3 l.jpg
Contents (3/3)

Smartphone application market: current status and forecast

Smartphone application store launches in 2007-2010

Number of smartphone application Stores (2007 – 2010)

Number of applications published on market places (2007-2010)

Application store shares of total application downloads EOY 2010

Change in average paid application price per platform during 2010

Smartphone applications market size (2007-2010).

Growth of application downloads number (paid and free) and installed base of application shoppers (2007-2010)

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Some countries have a smartphone penetration of more than xx l.jpg
Some countries have a smartphone penetration of more than xx%

Smartphone penetration by country

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Note eMarketer numbers are estimates based on various sources, whereas comScore, Nielsen, Exact Target, Initiative and mobileSQUARED are survey results, therefore we see significant differences in estimates.

Sources: [1] comScore (i), [3] The Nielsen Company (i, v, vii), [4] eMarketer, [6] Initiative, [11] mobileSQUARED (ii), [12] ExactTarget, [14] Telenor, [15]Reuters (TAC),

[16] TeliaSonera, [17] Adzookie


Smartphone market newcomers apple and android won almost xx market share in only two years l.jpg
Smartphone market: Newcomers Apple and Android won almost xx% market share in only two years

Smartphone operating systems’ market share by shipments in 2009-2010

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Source: [2] Gartner


Smartphone ownership and activity market share vary significantly between platforms l.jpg
Smartphone ownership and activity market share vary significantly between platforms

Global platform shares by ownership and activity (mobile web browsing and add impressions)

Activity

Ownership

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Sources: [1] comScore (i), [18] AdMob, [19] inMobi, [22] GlobalStats, [20] Canalys, [2] Gartner, [21] IDC


Smartphone platform market shares per region l.jpg
Smartphone platform market shares per region significantly between platforms

Platform shares by region as of 2010 (based on activity defined as mobile web browsing and ad impressions)

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Sources: AdMob


A typical smartphone user is a xx year old man l.jpg
A typical smartphone user is a xx year old man significantly between platforms

Smartphone users by gender

Smartphone users by age

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Sources: [1] comScore (ii), [3] The Nielsen Company (viii), [24] Yates.com, [12] Exact Target, [19] IHL Group


Smartphone owners are xx times more active app users compared to the average l.jpg
Smartphone owners are xx times more active app users compared to the average

Share of total mobile subscribers who used a downloaded application

Share of smartphone owners who used a downloaded application

Factor x5

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Sources: [1] comScoreInc, [3] The Nielsen Company (I, v, vi)


Average number of application user has downloaded on smartphone 2008 2010 l.jpg
Average number of application user has downloaded on smartphone 2008-2010

Average number of application user has downloaded on smartphone 2008-2010

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Sources: [3] The Nielsen Company (ii, vi). [5] Compete (i), [6] Initiative, [7] MobClix (ii,iii), [9] GFI Group


App comparison usage loyalty versus download popularity l.jpg
App comparison: usage loyalty versus download popularity smartphone 2008-2010

App loyalty vs. downloads (per category)

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* Popularity is determined by share of users who claim to have downloaded an application from a category.

** Loyalty is defined as share of users who still used an application 90 days after downloading it.

Sources: [5] Compete, Smartphone Intelligence, Q3 2008. [8] Flurry Smartphone Industry Pulse, Q3 2009


Store comparison oem application stores key facts l.jpg
Store comparison: OEM Application Stores (Key Facts) smartphone 2008-2010

a Store operator – Handmark

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X

$


Change in number of apps in 14 major app stores during 2010 l.jpg
Change in Number of Apps smartphone 2008-2010in 14 major app stores during 2010

Change in Number of Apps during 2010

Average growth of apps per store

Growth rate of apps per store

Absolute growth of apps per store

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As of December 2010.

Source: research2guidance


Apple app store competition level per app category l.jpg
Apple App Store: smartphone 2008-2010Competition level per app category

Share of total apps and top100 apps by category on Apple App Store (EoY 2010)

+xx%

+xx%

Fastest growing categories in 2010

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Comment: Games comprise 66% of top 200 apps and are not included in this comparison.

Source: research2guidance, distimo


Change in average paid application price per platform during 2010 l.jpg
Change in Average Paid Application Price per Platform during 2010

Change in Average Paid Application Price per Platform during 2010

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Average price calculation per platform is based on the following stores: Apple App Store, BlackBerry App World, Android Market, Windows Marketplace, Nokia Ovi Store, Palm App Catalog, Handango, MobiHand, PocketGear, Handmark, Handango, and other.

Source: research2guidance


The addressable market for apps reached xxx million users in 2010 l.jpg
The addressable market for apps reached 2010xxx million users in 2010

Growth of Application Downloads Number (Paid and Free) and Installed Base of Application Shoppers (2007-2010)

Installed User Base

(in millions)

Total Downloads of Free and Paid Apps

(in millions)

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Source: research2guidance.


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research2guidance: get in contact 2010

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