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Brand PowerPoint PPT Presentation

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Brand

BRAND

By

Ting Huoy San

Chan Hong Tah

Lai Tze Wee


Understanding about brand

Understanding About Brand

  • Improve shareholder value

  • Maximize market with strategic boardroom discipline

  • Promise consistently delivered

  • Logo, trademark or other symbolic graphic act as a value of the brand


Roles of branding

Roles of Branding

  • Increase product and services value

  • Act as attracting publicity

  • Quality preserve and enhance

  • Control of marketing activities


Example of brands

Example of Brands

  • Sony

  • Nokia

  • Motorola

  • Samsung

  • LG


Challenges in branding

Challenges' in Branding

  • Trading Mindset

  • Developing economy

  • Less focus on innovative

  • Intellectual Property

  • Regulatory effect


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