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The frame of the game is football

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The frame of the game is football

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Presentation Transcript

The frame of the game is football

Football as a frame

  • 1. Why football? Epicentric position in globalisation

  • 2. Intensification of social and cultural connectivity

  • 3.Growing sense of globality (single place)

  • 4.Glocalisation: function of localities

The struggle of the local and the global

Universalism and particularism

  • The pyramide of global governance

  • Universalisation of particularism – cultural relativisation: glocal game

  • Particularisation of universalism – chain of global connectivity

The universalisation of particularism

  • Local initiatives – local traditions

  • Community structuring

  • Distinctive features

The particularisation of universalism

  • International system

  • The structure of governance

  • Forging effect – global structure

Globalised comradeship

Globalised hooliganism


Local events

The postmodern aspect of football

  • Global interests - comradeships

  • Dedifferentiation of low and high culture

  • Deffusion of class structure - Decreasing differences

  • Circulation of labour, info, capital and commodities

  • Spectator culture represents locality, nation and cosmopolitism

  • Football remains a symbolic representation of struggle and contest between groups

Hooliganistic subculture


  • Globalising aspect

  • Local feature derives from English soccer sub-culture

  • Today: an expression of social dissatisfaction and agressivity

  • Spreading worldwide: the creation of a hooliganistic global subculture

  • Counterculture within globalising structure

Aggressive counterculture

The emotional figure of fan structure


Hard core fans




Viewer fans

The frame

Glocal fans

The big throw:


The economic realm

I. The structural background of clubs

  • UK: ltd – share-holders

  • Germany, Spain, SA: elected governors

  • Italy: industrialists

  • France and Mexico, SA: media ownership

  • Different recruiting startegies

    II. Merchandise sales – transfer budgets

  • TNCs: sport-related commodities

  • Deterritorialised glocality – self-invented virtual diasporas



global distribution – regional presence – local consumers

Location – legal regulation and corporate identity



Local symbolic ties – global recognition

Home players = heart of the team

Brand identification and brand equity

Reglocalising club identity

TNCs in football

The glocalised frame

The socio-emotional diagram for glocal fans of football

National clubs - leagues

Local-regional clubs

Global fans

International clubs

„Soccer is a game that acts symbolic, makes business and achieves a show.”

„Soccer is the pure example of glocalisation”

Sociological review on Hooliganism

TIMES on Football World Cup Games

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