BUSINESS COMMUNICATION
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WHAT IS BUSINESS COMMUNICATION ?

Business Communication is any communication

used to promote a product, service,

or organization – with the objective of making sale.


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IMPORTANCE OF BUSINESS COMMUNICATION

  • Exchanging information

  • Exchanging options

  • Making plans and proposals

  • Reaching agreement

  • Executing decisions

  • Sending and fulfilling orders

  • Conducting sales


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TYPES OF BUSINESS COMMUNICATION

  • Internal Communication

Communication within an organization is called “Internal Communication”.

External Communication

Communication with people outside the company is called “external communication”.


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  • UPWARD

  • DOWN WARD

  • HORIZONTAL

Dealing with the same or

similar rank in an organization

Subordinates - superiors

Superiors - Subordinates

  • Solving problems

  • Accomplishing tasks

  • Improving teamwork

  • Building goodwill

  • Boosting efficiency

  • Exchange information

  • Offer ideas

  • Express enthusiasm

  • Achieve job satisfaction

  • Provide feedback

  • Transmit vital information

  • Give instructions

  • Encourage 2-way discussion

  • Announce decisions

  • Seek cooperation

  • Provide motivation

  • Boost morale

  • Increase efficiency

  • Obtain feedback


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External Communication leads to better;

  • Sales volume

  • Public credibility

  • Operational efficiency

  • Company profits

It improves

  • Overall performance

  • Public goodwill

  • Corporate image

It helps to achieve

  • Organizational goals

  • Customer satisfaction


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  • Methods of Communications in Business

  • E-mails

Provide an instantaneous medium of written communication worldwide

  • Web-based

For better and improved communication, anytime anywhere

Reports

Documenting the activities of any department

scientific reports, recommendation reports, white papers, annualreports, auditor's reports, workplace reports, census reports, trip reports, progress reports, investigative reports, budget reports, creditreports, appraisal reports, inspection reports, military reports, bound reports, etc.

  • Involving audiovisual materials, like copies of reports, or material prepared in Microsoft PowerPoint or Adobe Flash;

Presentations

Telephoned

Allow s long distance speech;

forum boards

Posting information at a centralized location

face-to-face

Personal should be succeeded by a written follow-up


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Ways to Improve Business Communication

Know the difference between features versus benefits.

Always strive to improve on your vocabulary

have some pre-formatted letters to address different types of situations

Be short and to the point

When you attend a meeting, be sure your presence is felt by the questions or answers you give


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Ways to Improve Business Communication

Avoid passive voice.

Always make use of the spell-checking facilities on your email or word processing programs

Improve your ability to listen, and you are halfway to being a good business communicator

Do some competitive research, and use that research to enhance your marketing materials.


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