Social Media Campaign Case Study. October, 2009. Overview. Gannett Digital , the online arm of Gannett, manages a portfolio of interactive properties, from news sites to online communities. MomsLikeMe.com is a flagship Gannett Digital site, offering national and local
Social Media Campaign
properties, from news sites to online communities.
content, community and connections for busy moms.
Search and Banner Display campaigns for MomsLikeMe.
presence for MomsLikeMe, focusing on active Social Media participation.
Fan Page, highly engaging Applications and eye-catching Ads.
a meaningful and measurable success.
Application #1 - Quiz
Application #2 - Virtual Gift Shop
Application #3 - Boredom Buster
rate of better than 2-to-1.
Nearly 97%of those who started the quiz completed all 15 questions.
Greater than61,000 moms have returned to repeat the quiz experience.
Viral activity continues to climb, for a current cost per brand engagement
of just 45 cents.
MomsLikeMe has built relationships with 16,000moms, and more
than 500 of these moms are actively engaged each week.
have since become active members of MomsLikeMe.com.
How About You?