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Marketing project & proposal

Marketing project & proposal. English III Literature Circles. Overview. You are going to take a key theme from your novel and create a marketing proposal for one of the following ideas: Movie Amusement Park Restaurant Resort

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Marketing project & proposal

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  1. Marketing project & proposal English III Literature Circles

  2. Overview • You are going to take a key theme from your novel and create a marketing proposal for one of the following ideas: • Movie • Amusement Park • Restaurant • Resort • You will create a PowerPoint and a written proposal as your graded products. • You will also present your PowerPoint proposal to the group and we will vote to see who will win the $10 million prize! (OK, it’s really a homework pass, but still amazing!)

  3. Marketing/written portfolio • Table of Contents • Summary of Project • Long term goals • Symbol with definition • Persuasive argument – why should you get the money? • Research statistics – annotated bibliography • Testimonials – annotated bibliography • Characterization

  4. Table of contents

  5. Summary of project • A long paragraph describing the development of the project from the theme to the product. • This paragraph should be a half page minimum in length. • It should be a well-organized paragraph with all of the organization that goes with it.

  6. Long term goals • This should be a bullet point list of outcomes you expect from your product. • For example: • Size of business (chain, franchise, etc.) • Financial gain (clearly you will be using fictional data) • Community impact • Any other important outcomes (be creative)

  7. Symbol • Choose a symbol that represents your theme! • Write a statement (3-5 sentences) explaining the connection between your theme and the symbol. • Have a picture of this symbol as a logo for your product.

  8. Persuasive argument • This is the research part! Why is your concept the best? Why should you get the cash? • Find an article that shows statistics about your category (amusement park, restaurant, resort, movie, or other). • Find a review about your novel (any review will do) • Then, you will write two annotated bibliographies about theses sources. Don’t‘ worry, we will have a lesson on how to do this next week!

  9. Characterization • Each product should include a characterization piece: • Restaurant- dishes, name, owners, ingredients, etc. should have a characterization aspect to it. Ex/Ahab = crabby legs • Movie- choose actors who best embody the characters in the novel. • Resort- the buildings, cottages, suites, etc. • Amusement Park- rides, restaurants, etc. • All main characters should be represented!

  10. PowerPoint Slides • Introduction – Summary piece. Use the one from your portfolio • Marketing products- connect product to the book through poster, brochure, pamphlet. • Target Audience- based on the book’s intended audience, who will use your product. • Quotations- evidence of theme; choose catchy, cool quotes! (2-3 total) • Testimonials- Why you loved the book and the marketing product! • Image of the concept- show us what it looks like….this will be your commercial, trailer, PSA

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