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Audience and Purpose Chapter 2

Audience and Purpose Chapter 2. Technical Writing for success By Ms. Amany AlKhayat. Audience and purpose. Focus on Audience Purpose: Sample doc. P 21 Meeting the audience’s needs Focu on the reader; understand the reader’s point of view

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Audience and Purpose Chapter 2

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  1. Audience and PurposeChapter 2 Technical Writing for success By Ms. Amany AlKhayat

  2. Audience and purpose • Focus on Audience Purpose: Sample doc. P 21 • Meeting the audience’s needs • Focu on the reader; understand the reader’s point of view • A technical writer should be transparent (behind the scene operator)

  3. Types of Audiences

  4. Or

  5. Cont. • A memo to the chief executive officer would me more formal than a memo to a coworker. • Need to consider your reader if falls in one of these categories: • Lay reader- Technician- Expert- Manager • So know your target audience! • Specific audience vs. multiple audience • Know the demographics. • The needs and wants of your audience dictate every decision you make as a writer.

  6. Cont. • Analyse your target audience p. 26 • Knowledge level • Role • Interest • Cultural background • Personality Related questions: p 29

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