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Advantages that Matter September 2011

Advantages that Matter September 2011. Digital Advantages for a Printer. On-demand printing Personalization, VDP, in-house mailing capabilities Specialty substrates Wider color gamut Higher margin projects Shorter turnaround Short operator training Ability to test market.

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Advantages that Matter September 2011

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  1. Advantages that MatterSeptember 2011

  2. Digital Advantages for a Printer • On-demand printing • Personalization, VDP, in-house mailing capabilities • Specialty substrates • Wider color gamut • Higher margin projects • Shorter turnaround • Short operator training • Ability to test market

  3. On-demand printing Your customer can now have the exact amount of printed pieces, no more “overs or unders.” More often than not, you print 5% “overs” and either throw them in your recycle bin, or give them to the customer for free. How many of your customers have actually paid for “overs” on your invoice?

  4. Reduced Waste: Enabled by digital print personalization Responsibility: Helping to preserve the environment

  5. Personalization, VDP & In-house mailing More than just increased ROI! Having the ability to change any part of a printed piece, is powerful. 1 to 1 Marketing, Variable Data Printing, Personalization are all terms for the same technique. Yes, it increases the customers return on investment (ROI) which is very important to the customer. But this technology also gives you the printer the ability to handle the mail preparation, giving you a new revenue stream. 4

  6. Specialty Substrates Pressure Sensitive Synthetic Film Substrates Photo Papers Embedded ID Cards Panoramic, Layflat Papers Pre-converted Template Products

  7. Digital Gamut: A larger box of crayons

  8. High Margin, High Value: Go beyond commodity print products and show value

  9. Digital is easier to up-sell than offset If you want to cross sell an offset job, you have an entirely new press run. With digital, you can output the same job on a number of specialty substrates and have a completely different application. Need an image or illustration

  10. From Idea All digital print projects start somewhere To Reality Digital can easily bring your idea to life

  11. Shorter Learning Curve Digital gets you off and running Digital presses commonly come packaged with a hardware service plan from the manufacturer. This means less time holding a wrench and more time for your operator to be quality checking sellable jobs for your customers.

  12. Looking Ahead Digital is here to stay Digital offers printers many tangible benefits and advantages over offset. Though runs are declining, certain applications will still be run on offset for years to come. “As customers become more and more familiar with the increased quality that digital printing is offering…digital will become the printing GOLD standard.” *Frank Romano via Whattheythink.com 11

  13. Mohawk MakeReady provides practical tools and actionable information for digital printers like you. We can help… Visit: www.MohawkMakeReady.comto browse content, request a meeting, or join the community.

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