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Think smart, Look amazing. 1. Great success in 2010. Normal + pocket size: +15% vs y-1 Kaiyuan retail survey: ahead of Vogue and Bazaar. The 1 st international 100% beauty magazine TV + website + magazine trinity platform - interaction. Iconic fashion event – incredible market impact

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Think smart,

Look amazing

1


Great success in 2010

Normal + pocket size: +15% vs y-1

Kaiyuan retail survey: ahead of Vogue and Bazaar

The 1st international 100% beauty magazine

TV + website + magazine trinity platform - interaction

Iconic fashion event – incredible market impact

The bridge of top fashion brands with consumers

www.marieclairechina.com

Viva e-magazine


MC Fashion – aspiring yet accessible

High quality of local production (>90% in fashion)

=>Strong relevancy to Chinese readers

MC is now 4th choice for Top 15 fashion clients, above Cosmo


MC Beauty - authoritative yet practical

Leading beauty trend

and consumption behavior

China beauty market reference


MC Feature – broaden your horizon yet relevant

Marie Claire distinguishes itself with must read stories that cover a breadth of topics reflecting the eclectic interests of the discerning 21th century women.


The leading brand for fashion innovation

incredible market impact

Marie Claire Style China 2010

More than 30 top fashion brands participated

Over 100Super Stars, models and celebrities presented

  • Over 150Media full exposure on websites, TV, newspapers and magazines

    Over 800advertisers join the ceremony

Iconic fashion event - incredible market impact in 2010




120P Fashion Trend Book: March / Sept

Trend book - Showcase the seasons key trends and the very best clothing and accessories


120P Watch & Jewelry Special: May & Nov

Interpretation to the latest

trends of Jewelry & watch,

and fashion accessories

Practical tips about how to buy jewelry and watches


Wedding special in May and October

Introduction of the most practical tips

to new couples


February

January

April

March

June

July

May

Month

Month

October

November

September

December

Month

August

Main

book

Luxury issue

Beauty

Carnival

Environmentalist

Main

book

Love

Anniversary

Lightness for

Summer issue

2011 Fashion

A/W

Special men

Issue

Love

ourselves

Wedding

Travel Issue

Main

book

2011 Fashion

S/S

MC Style

China 2011

Supple

ment

Supple

ment

Supple

ment

Watch & Jewelry+

fashion accessories

Win women +

In-book wedding

supplement

2011 Fashion

trend book

Watch & Jewelry +

fashion accessories

2011 Fashion

trend book

2011 Marie Claire Editorial Calendar



Marie Claire Beauty

No. 1 International 100% beauty magazine


MC Beauty - Turning monthly 2011

Beauty fans’ must-have

Entertaining & innovative

Professional & practical

Interactive

Value for money


Who are the readers of MC beauty?

They are active beauty fans, 25 in average

  • Always passionate and curious with high sensibility on beauty products.

  • They are willing to learn all the practical beauty and skin care skills. Hoping to become a trend setter or beauty pioneer.

  • They are eager to try new beauty products, and would like to share and exchange their comments. Internet is one of their favorite platforms for interaction.


On-pack new cosmetic product samples

Readers encouraged to go to www.marieclairechina.com for registration

And to share and exchange after trial

Further interaction for extra prizes

Interaction starts from sample trial

Partnership with No. 1 beauty program


MC Beauty

Magazine

MC Beauty Community

MC Beauty Elite Institute

MC Beauty community

The No.1 beauty community with interesting interaction, large of beauty products, you will love to share with authorized beauty experts and thousands of beauty elites.

Beauty Experts + Beauty Elites + Beauty Fans

  • Beauty Bible

Written by thousands of beauty fans

Exclusive beauty video shooting by MCTV team


健康系

Health

美体系

Body

美发系

Hair

护肤系

Skincare

彩妆系

Makeup

>1,000 influential beauty elites

MC Beauty Elite Institute

Already 39,450Online Students

  • 74% are eager to trial new beauty products

  • 64% would like to share and exchange their comments

  • 43% have bought the beauty product online

19


She will represent more girls,

she has power to influence more people. She is a leader of thousands fans

Continued upgrading to collect points, which represent her position. Based on her online behavior, she will gain related benefits (trial, real product, comment published on magazine, participate MC TV programs, etc)

To be a member of beauty community and communicate with beauty expects and elites and share her thoughts

Why those girls love to join MC Beauty Institute?

Hierarchy of Needs by Maslow could explain why MC Beauty Institute works


To be a freshman and choose a beauty product for trial

PurchaseMCB and get the information of Elite Institution & Beauty Products

4. Junior

6. Gradu-ation

5. Senior

Graduating from Institution with

more and more fans. Helping to answer online questions regarding to beauty / skincare

By sharing beauty tips, getting the coach by beauty experts, having more chance to join the brands’ offline events.

7. Elite

Submit the trial report and get more points for exchanging more benefits

The top 10 beauty tips would be put on the magazine with the student photo

The working flow of users experience in beauty elite institute

As a MC Beauty Elite, having more exposure on MCB, TV, MC studio, Website, and obtain brand sponsor

21


“Palm MCB” on mobileViva platform + MCB mobile newspaper

2010 Viva flow-in

rate/edition>320,000

  • “MCB newspaper” on mobile, launching in January 2011

  • - Cooperation with three leading mobile operators

  • - 8 editions /month=5yuan

  • Double exposure for beauty brands

Leading the trend of digital reading


25%skin care

25%make up

15%perfume, body care, etc

12%fitness, diet , health

12%hair care

11%celebrities, beauty trends and others

MCB Year 2011 editorial structure


MCB Year 2011 Editorial Highlights

January: New year new look

February: Smart skills of makeup

March: Pink

April: Glorious skin

May: Green beauty

June: Beauty elite institute special

July: S ( S shape, sexy..)

August: Cool of skin

September: seasonal hair care

October: High-tech beauty

November: Happy shopping (Cooperation with a few strategic shopping malls)

December: Year-end lab test + perfume calendar

Key topics you can’t miss…


Kaiyuan – Sept 2010

+13.9%

  • Survey conducted in September 2010, covering BJ / SH / GZ / HZ / SY / NJ / WH / CD / SZ / CQ

  • 2) MC Beauty ranking ahead of many international fashion magazines just after the launch.



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