The eu directive of cross border healthcare surface and reality
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The EU Directive of cross-border healthcare – surface and reality. GHCC Brussels, April 13, 2011 Johan Hjertqvist Founder, CEO Health Consumer Powerhouse www.healthpowerhouse.com. The formal interpretation.

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The EU Directive of cross-border healthcare – surface and reality

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The eu directive of cross border healthcare surface and reality

The EU Directive of cross-border healthcare – surface and reality

GHCC Brussels, April 13, 2011

Johan Hjertqvist

Founder, CEO

Health Consumer Powerhouse

www.healthpowerhouse.com


The formal interpretation

The formal interpretation

  • The Directive deals with matters of patients going to other EU countries for in-hospital proceedures

  • Represents less than 1% of the total healthcare costs

  • Not too much to write home about – or…?


The dynamic interpretation

The dynamic interpretation

  • A breakthrough for healthcare transparency

    in EU

  • Will initially involve all hospitals and hospital services, spreading to out of-hospital services as well

  • Forming a EU ”industry standard” of healthcare, with guidelines/quality systems, quality controls, outcomes assessment and price lists as well as other kinds of consumer information

  • Requiring every MS to design user-friendly web portals

  • Care providers will become active communicators - dialogue for informed choice.


The commission plan

The Commission Plan

  • Applying all industry measures to drive competition for quality and prices – best value healthcare

  • Transparency will be the tool to point to the necessity of better productivity, efficiency and value

  • Patient/consumer involvement

  • A huge shake-out of low-value healthcare around the EU – who wants to fund bad quality?


30 months

30 months

  • All member states to comply by the end of 2013

  • A giant challenge

  • Politics, culture, capability

  • A new landscape to be formed

  • Fantastic opportunities

  • 200 million hospital stays/yr

  • 5 bn out-hospital visits/yr

    • 14 000 hospitals

    • 5,5 mil. medical professionals

    • Turnover: TUSD 1.4.


If you want to learn more about these opportunities please get in touch

If you want to learn more about these opportunities, please get in touch!

[email protected]


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