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The EU Directive of cross-border healthcare – surface and reality. GHCC Brussels, April 13, 2011 Johan Hjertqvist Founder, CEO Health Consumer Powerhouse www.healthpowerhouse.com. The formal interpretation.

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the eu directive of cross border healthcare surface and reality

The EU Directive of cross-border healthcare – surface and reality

GHCC Brussels, April 13, 2011

Johan Hjertqvist

Founder, CEO

Health Consumer Powerhouse

www.healthpowerhouse.com

the formal interpretation
The formal interpretation
  • The Directive deals with matters of patients going to other EU countries for in-hospital proceedures
  • Represents less than 1% of the total healthcare costs
  • Not too much to write home about – or…?
the dynamic interpretation
The dynamic interpretation
  • A breakthrough for healthcare transparency

in EU

  • Will initially involve all hospitals and hospital services, spreading to out of-hospital services as well
  • Forming a EU ”industry standard” of healthcare, with guidelines/quality systems, quality controls, outcomes assessment and price lists as well as other kinds of consumer information
  • Requiring every MS to design user-friendly web portals
  • Care providers will become active communicators - dialogue for informed choice.
the commission plan
The Commission Plan
  • Applying all industry measures to drive competition for quality and prices – best value healthcare
  • Transparency will be the tool to point to the necessity of better productivity, efficiency and value
  • Patient/consumer involvement
  • A huge shake-out of low-value healthcare around the EU – who wants to fund bad quality?
30 months
30 months
  • All member states to comply by the end of 2013
  • A giant challenge
  • Politics, culture, capability
  • A new landscape to be formed
  • Fantastic opportunities
  • 200 million hospital stays/yr
  • 5 bn out-hospital visits/yr
      • 14 000 hospitals
      • 5,5 mil. medical professionals
      • Turnover: TUSD 1.4.
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