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Background

Building RIA Consumer Shopping Experiences (Real-World Flex Seminar) Fumi Matsumoto, Co-founder and CTO Allurent fm@allurent.com. Background. Allurent – Rich Internet Application for Commerce Flex OEM since early 2005. Product #1: Allurent BUY. Based on Flex 1.5

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Background

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  1. Building RIA Consumer Shopping Experiences(Real-World Flex Seminar)Fumi Matsumoto, Co-founder and CTOAllurentfm@allurent.com

  2. Background • Allurent – Rich Internet Application for Commerce • Flex OEM since early 2005

  3. Product #1: Allurent BUY • Based on Flex 1.5 • Shopping cart / Order capture and Checkout • Customizable looks and behavior • Integrates to existing e-commerce applications • …demo

  4. BUY Architecture • Standard Flex 1.5 architecture • AMF to Flex server • Our own event messaging layer • Very high performance and scalable • XML over HTTP for integration (among other strategies)

  5. Challenges • Client performance • State synchronization after “crossed” messages • Ease of skinning • Product/Catalog data model • Analytics • Event capture architecture • Omniture ActionSource

  6. BUY Future • Move to Flex2! • Tools • Skinning • …and of course new features (but outside scope of this talk)

  7. Product #2: Allurent SHOP • Not yet announced: Still in active development • Consumer shopping application (not a “web” application!)

  8. Allurent SHOP Pieces • Client-side “motor” • Business user app for… • Flash component assembly (“shopping experience authoring”) • Data overlay (“merchandising”) • Allurent Server • …demo

  9. Core Concepts and Design Decisions • Need for dynamic assembly of shopping experience • -> Allurent Shopping Markup Language (ASML) • Need for Retailers to differentiate • -> Component Kit • Content Integration (product catalog) • -> RDF

  10. Extras… • Allurent Development Environment • Testing

  11. Unresolved Issues • Bookmarking • Search engine indexing

  12. Flex 2: The Verdict So Far… • Two thumbs up! • Tool • Performance • Source code • New VM seems solid • Want asset caching • Not using FDS at the moment

  13. What have WE learned? • We learned that we can… • Create Expressive Flex applications! • Use Flex components in applications with dynamic assembly • Combine Flex and Flash to leverage strengths of both

  14. Rich Internet Applications for Commerce

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