120 likes | 131 Views
ADVOCACY WITH MEDIA & POLICY MAKERS Friday, January 06, 2012, JAIPUR. Gaurav Shukla. Outline. What is advocacy? Types of advocacy Synergising research and advocacy Building blocks for media outreach Engagement with media Building blocks for policy outreach Engagement with policymakers
E N D
ADVOCACY WITH MEDIA & POLICY MAKERSFriday, January 06, 2012, JAIPUR Gaurav Shukla
Outline • What is advocacy? • Types of advocacy • Synergising research and advocacy • Building blocks for media outreach • Engagement with media • Building blocks for policy outreach • Engagement with policymakers • Expected outcomes • Way forward
What is advocacy? Cohen 2001
Types of Advocacy • Ideological advocacy: groups fight to advance their ideas in the in all circles, including decision-making circles (often involving protests etc) • Mass advocacy: petitions, demonstrations, etc. • Legislative advocacy: achieving change through the Parliaments • Policy advocacy: targeted to the policy-makers • Media advocacy: strategic use of the mass media as a resource to advance a social or public policy initiative
Synergising Research and Advocacy • Evidence based advocacy • How do we translate evidence into effective advocacy: Challenge and an Opportunity
Building blocks for Media Outreach Building Blocks for Media Outreach
Greater coverage of consumer issues pertaining to RE/DSM in local/national dailies • An informed press leads to wider dissemination of information and greater public awareness • Increased attention to consumer issues/demand from the Government • Strengthen the channel of communication between policy makers and CSOs • Consumer representation on ERC in project States EXPECTED OUTCOMES
WAY FORWARD Engage with the partners to develop an advocacy/outreach strategy to finalise in consultation with SRG Members
THANK YOU!! Gaurav Shukla gs3@cuts.org