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New Creativity Business Idea for business | Greg Flahive

Greg Flahive is From California, USA, and Greg Flahive is an entrepreneur and he always continuously comes up with new ideas and starts new businesses.<br>

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New Creativity Business Idea for business | Greg Flahive

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  1. New Creativity Business Idea for business GREG FLAHIVE

  2. ENTREPRENEURIAL MOTIVATION What motivates an entrepreneur to go into new venture

  3. WHAT IS MOTIVATION? “Motivations refers to the way in which urges, drives, desires, striving, aspiration or needs direct, control or explain the behavior of human being”

  4. ELEMENTS OF MOTIVATION Behavi or Goal Motive

  5. The first two called primary need, concerned with our basic physical requirement to sustain life. The last three stages he calls secondary needs. e.g. If we are hungry or physical exhausted we are less concerned about being sociable.

  6. SOURCES OF NEW IDEA ➤ Consumers ➤ Existing Products and Services ➤ Distribution Channels ➤ Government Regulations ➤ Research & Development

  7. METHODS OF GENERATING IDEAS Focus Group: Groups of individuals providing information in a structured format ➤ Helps in generating new product ideas ➤ Group of 8-14 participates ➤ A moderator to ensure the right direction of the discussion ➤ Excellent method for initially screening ideas and concepts

  8. METHODS OF GENERATING IDEAS Brain Storming: Group method for obtaining new ideas and solutions ➤ No Criticism allowed ➤ Freewheeling is encouraged- the wilder the idea the better ➤ Quantity of ideas is desired ➤ Combinations and improvements of ideas are encouraged ➤ Discussion should be fun- no dominating or inhibiting the discussion

  9. METHODS OF GENERATING IDEAS Problem Inventory Analysis: A method for obtaining new ideas and solutions by focusing on problems ➤ Analogous to focus groups to generate new ideas ➤ Participants are provided with the list of problems in a general product category. ➤ Easier to relate problems to a known product and finding solutions to it. ➤ Results must be carefully evaluated whether or not they reflect a actual new product idea.

  10. CREATIVE PROBLEM SOLVING Creative problem solving is a method for obtaining new ideas focusing on the parameter

  11. CREATIVE PROBLEM SOLVING ➤Brainstorming: A method of obtaining new ideas focusing on the parameters,. ➤Reverse Brainstorming: Brainstorming with criticism is allowed or finding faults by asking questions. ➤Brain writing: Brainstorming in writing giving participants more time to think. ➤Gordon Method: Developing ideas when group is unaware of the problem. This ensures that the solution is not clouded by preconceived ideas and behavioral patterns. Ideas-Concept Development- Actual Problem revealed-Suggestions for implementation- refinememt of new idea

  12. THANK YOU

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