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การวัดทัศนคติ. แนวความคิดในการวัดทัศนคติ. หลักของการวัดทัศนคติ.

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การวัดทัศนคติ

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1. (Unidimensionality)

2. (Linearity) (Equal Intervals)

3. (Reliability)

4. (Validity)

5. (Reproducibility)


1.


2.

3.

4. ?

5. ?


1.

2.

3.

4.


1. (Likert Scal)

2. (Thurstone Scale)

3. (Guttman Scale)


1.

(1) 10 15

(2) 5 (Strongly Agree) (Agree) (Neutral) (Disagree) (Strongly Disagree)


(3) 2


(4)

(5)



Corrected Item - Total Correlation

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Alpha Variance if Item Deleted

Reliability

Q01 48.600061.4000 .2253.5909 Q0248.733360.2095.3724.5737 Q0348.266759.7810.3824.5716Q0448.666763.8095.0895 .6106 Q0548.600065.4000 .0052.6239 Q06 48.000064.8571.0859.6078 Q0748.933363.4952.0934.6110 Q0848.666757.0652.6234.5451 Q0948.533361.1238.2596.5863 Q1048.533368.1238-.1130.6368


Corrected Item - Total Correlation

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Alpha Variance if Item Deleted

Reliability

Q11 48.466763.8810 .0812.6118 Q1248.800060.6000.2761.5838 Q1348.800066.1143-.0155.6240 Q1448.666761.8095.1889 .5963 Q1548.666757.0952 .6234.5451 Q16 48.400058.5429.3616.5703 Q1748.600058.9714.4116.5666 Q1848.266763.0667.1632.5992 Q1948.333361.2381.2850.5838 Q2047.933364.2095.0797.6112

2 Reliability Coefficients

In of Cases = 15.0N of Item = 20Alpha = .6059


2

1

Mean

Varlance

Corrected Item-Total Correlation

Q05

Alpha If Item Deleted

.6239


2

N of Cases N of Items Alpha

0.6059 ( Alpha) Q05 0.6239 ( Alpha If item Deleted)


(Semantic Differentials)

..1957 Osgood, Suci Tennenbaum

2 (Opposite Adjectives) 7 2 1-7





(/)


1

1. (r = .425, t = 5.752)

................ ................ ................ : ................ ................ ................

:

2. (r = .450, t = 6.013)

................ ................ ................ : ................ ................ ................

:

3. (r = .447, t = 6.296)

................ ................ ................ : ................ ................ ................

:


4. (r = .486, t = 7.370)

................ ................ ................ : ................ ................ ................

:

5. (r = .505, t = 8.072)

................ ................ ................ : ................ ................ ................

:

6. (r = .417, t = 4.916)

................ ................ ................ : ................ ................ ................

:

7. (r = .481, t = 6.659)

................ ................ ................ : ................ ................ ................

:


8. (r = .427, t = 6.277)

................ ................ ................ : ................ ................ ................

:

9. (r = .525, t = 6.373)

................ ................ ................ : ................ ................ ................

:

10. (r = .465, t = 7.033)

................ ................ ................ : ................ ................ ................

:

11.

(r = .478, t = 7.087)

................ ................ ................ : ................ ................ ................

:


12. (r = .587, t = 8.172)

................ ................ ................ : ................ ................ ................

:

13. (r = .519, t = 6.781)

................ ................ ................ : ................ ................ ................

:

14. (r = .458, t = 6.497)

................ ................ ................ : ................ ................ ................

:

15. (r = .447, t = 6.296)

................ ................ ................ : ................ ................ ................

:


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