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Return On Marketing Investment (ROMI)

Robert Cheaney Mary Grace DeForest Oscar de la Vega. Return On Marketing Investment (ROMI). What is ROMI?. Objectives Marketing Requirements Algorithm Implementation Assumptions Questions. Overall objectives.

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Return On Marketing Investment (ROMI)

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  1. Robert Cheaney Mary Grace DeForest Oscar de la Vega Return On Marketing Investment (ROMI)

  2. What is ROMI? Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  3. Overall objectives Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  4. General Advertising Schemes Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  5. Marketing Distribution Average Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  6. Direct Population Marketing Web Marketing and Internet Advertising Non-Traditional Advertising Brand Advertising Types of Marketing Strategies Objectives Marketing RequirementsAlgorithm Implementation Assumptions Questions

  7. Direct Marketing Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  8. Offline Advertising • Targets specific sections of populations • Diversifies the market Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  9. Online Advertising • Website Pop-up Promotions • Direct Link “Coupons” • Links from Related Products’ Sites • Order of Appearance for Search Engines Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  10. PR/AR Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  11. Non-traditional Marketing • Text Messaging • Promotion through News Feeds • Personal Promotion through Blogs • Increased Marketing due to Seasonal Situations Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  12. Who should use ROMI? Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  13. ROMI Estimated Gain Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  14. Business Requirements Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  15. Decision % Distribution Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  16. Results Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  17. Business Actions Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  18. Services PR Collateral Relationship Marketing Advertising Print ads Trade shows Business Unit Products Channelmarketing Software Region 2 Region 1 Region Differentiation Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  19. Real World Application Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  20. Brand • Convey a consistent and focused message • Create customer desire to purchase • Excludes the long-term brand building value Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  21. Brand Advertising • Brand Start-up Costs • Letterhead • Logo Labeling/Broadcasting • Promotional Items Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  22. Website Costs • Website Updates • Online Ordering Costs • Ordering scheme/credit card implementation Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  23. Sales Collateral • Overhead costs related to business advertising • Storage Costs • Assets owned by company that must be replaced when change occurs • Letterhead • Excess Promotional Stock • Company Name Items Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

  24. Questions? Objectives Marketing Requirements Algorithm Implementation Assumptions Questions

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