My Pharma Career: Joan K. Snyder The Pharmaceutical Industry Forest Laboratories

1. AGENDA My Pharma Career: Joan K. Snyder The Pharmaceutical Industry Forest Laboratories Pharma Sales & Marketing Roles Advancement Tactics for Future Leaders

2. My Pharma Career 4 Years: Specialty Senior Sales Representative 2+ Years: Regional Account Executive 2+ Years: District Sales Manager 2+ Years: Senior Manager, Marketing Current: Associate Director, Training and Development B.S.B.A.: Marketing, University of Pittsburgh CBA, 2001 MBA: Management and Global Business Strategy, Rutgers University 2009 P.P.O.D.: Columbia University 2011

3. The Pharma Industry

4. Corporate Overview • Established in 1956 • 1977: Howard Solomon takes over as company CEO and remains as our current CEO • 2010 revenues of $4.19 billion • 5,000+ employees

5. Example of Sales entry level positions Duties and Responsibilities • Representatives are responsible for all sales activity within their individual territories. This includes (but is not limited to) sales calls to physicians, pharmacies, wholesales and any medical professional (or organization), which may influence promoted product sales. Requirements • Candidates should possess 1-2 years medical and/or sales experience with proven track record. College degree is required. Candidates must be willing to relocate in order to live in their respective territories. Some overnight travel may be required. Typical Benefits: • Our sales representatives are provided a company car, solid monthly salary, 401K, group insurance, expense account, incentive trips, and comprehensive training. Additionally, representatives may be eligible for quarterly bonus and commission & yearly stock options.

6. Example of Marketing entry level jobs Duties and Responsibilities • Creation of professional promotional materials and programs that align with brand strategy • Management of KOL development and KOL led promotional medical education initiatives to support brand • Management of promotional speaker bureau including developing all materials and training • Participate in development and execution of annual marketing and tactical plans • Communicate with internal departments, including regulatory, medical, compliance, legal and marketing operations • Manage communication with field sales force and handle sales force requests • Analyze and interpret prescription and market research data to identify market trends and competitor information

7. Strategies for Career Advancement • Get Trained Through Experiences • Gain Access to Power • Make achievements Visible • Blur Work-Life Boundaries • Get Formal Training • Plan Career • Seek Advice When Needed • Scan for Opportunity Outside the Company • Scan for Opportunity Inside the Company Source: Catalyst “Myth of the Ideal Worker” Study; 2011

8. Self Promotion Marketing 5 P’s Price – Your desired compensation Product – That’s you! Projects – It’s what you do Promotion – The way you promote yourself Position – What makes you unique and why it matters