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My Orange Shop on Facebook

My Orange Shop on Facebook. The Facebook App : My Orange Shop. Goal and Issues : > Offer a dedicated space to operational managers for maximizing their visibility on business and event operations at local, regional and national level , on the Facebook platform

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My Orange Shop on Facebook

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  1. My Orange Shop on Facebook

  2. The Facebook App : My Orange Shop Goal and Issues : > Offer a dedicatedspace to operational managers for maximizingtheirvisibility on business and eventoperationsat local, regional and national level, on the Facebook platform > Test a Drive to store processthroughMy Orange Shop application by creatingvisibility on business and events. Home page application My Orange Shop

  3. 3 levels of information National business data. Highlighting an Offer or an Event > Automatically « commercial offers »6 weeks Information on local, regional or national COMMERCIAL OFFER Post on local, regional or national EVENT

  4. Customer journeywithMy Orange Shop From Orange France Facebook fan page The user: 1- clicks on « My Orange Shop » tab/ Icon 2- returns on the authorization of the Mix Box 3 – is invited to like (Authorization of the Mix Box) According his/ her localization or zip code, the user can found the closest shop From the page to the shop spot The user subcribed at posts from his/her Orange Shop and received his/ posts in the Newfeed space. Each post are accompanied by commentaries By searching on Facebook My Orange Shop Depuis les recommandations du Mix Customer journeywithMy Orange Shop from a cell phone

  5. Developmentschedule Guidelines for posting • My Orange Shop application enables to : • > Ensure a visibility on national, regional and local commercial campaigns • Promote local, regional and national event campaigns > Offer a visibility on boost WE and product and service « Push operation » On long run, specific digital devices Drive To Store could be developed(Facebook Offers ….)

  6. The beta version of the App isavailable : DO NDF:*Dunkerque *TGB Nancy *TGB Amiens*TGB Lille*TGB Reims *TGB Valenciennes DO NC*Le Havre Coty, *Orleans République*Tour les Atalantes, *TGB Caen *TGB Rouen DO IDF *Rosny 2*Carré Sénart *Rivoli*Aunlnay sous Bois* Vélizy*TGB Champs Elysées *TGB Madeleine DO E*Dijon Liberté*Metz St jacques*TGB Nancy *TGB Strasbourg DO O *Saint Malo*Angers *Anjou*TGB Brest*TGB Nantes DO CE : *Lyon Part Dieu,*Grenoble grenette *Clermont Ferrand Jaude*Annecy *TGB Lyon DO SO *Pau*Limoges Clocher*Poitiers Notre Dame*TGB Bordeaux DO SE :*Aix en Provence*Nice Cap 3000*Saint Laurent du Var, *TGB Cannes *TGB Marseille DO S *Blagnac*Nimes cap costières*Toulouse Wilson*Montpellier Jean Moulin

  7. Postsalreadydeveloped :

  8. For passionateonly … First food and cooking platform in France Our communityisconnected, everywhere

  9. Marmiton, for passionateonly ! A TAAAABLE !!! J’adore !! Un délice !!! Bon appétit ! UN REGAL TROP BON !!! 30g de levure « Marmiton, je vous adore ! » HUUUMMMMM MMMMM … Recettes 1 litre de lait Au menu, ce soir … MIAM MIAM « Marmiton, ma référence ! » EXTRA … « Qu’est ce qu’on mange ce soir ??? plein d’idées 250g d’épinards

  10. Core values Generosity Choose, prepare, dress Pleasure Share Accessibility More than 60K recipes on anydevice Respect Diversity for ever Sincerity Free conversations

  11. Marmiton, favorite amongcompetitors +3 points VS 2011 for marmiton

  12. Marmiton, 8 reasons for 1 success Recipes More than 60 000 recipesposted by users and more than 500 000 comments 2. Discover Here and abroad 3. Tools Howtos, learns, games, surveys, converts…

  13. Marmiton, 8 reasons for 1 success 4. Marmiton Restos Find/suggest On iPhone 5. Magazine More than 100.000 copys 6. Videos More than 300 videos techniques One Minute Marmiton, Live on Marmiton

  14. Marmiton, 8 reasons for 1 success 7. Community Forum, Blogs, meetings… 8. Personal Createyourownrecipes book in 10 sec with Facebook connect)

  15. Videoisbooming! 1 Technics By level, by theme 2 Live Take a class With Marmiton team 1: - 2:30

  16. Videoisbooming! 3 Hangout marmiton For more ! 4 Minute Marmiton A place, a meal, a technic …

  17. « Marmiton » on YouTube Fun, food and ideas : Marmiton original online content screeningssupported by YouTube. 10,4 million vues 75 000 subscribers

  18. Marmiton, a success story 7,4 million VU in France* 1,4 M downloads** 0,9 M VU*** TABLETs WEB Appli Marmiton sur Windows 8 MOBILE Social 300 000 fans Facebook 7000 followers 2000 abonnés Pinterest 40 700 fans sur Google + Chocolaterecipes on anydevice 5,8 M downloadss** 2 M marmitonautes per month** ConnectedTV EVENTS PRINT 110 131 copys in France (source : OJD PV 2012) * Source : Nielsen, février 2013 ** source interne, mars 2013 *** Nielsen, Octobre Décembre 2012 2,5 M readers (source : Etude ONE, mars 2013)

  19. Chocolateismultidevice

  20. Marmiton magazine : a good surprise N°1 2,5 Mreaders * Magazine trimestriel 110 131 soldcopys In France (OJD PV 2012) A femalereadership 66,2% women 35,7% mothers Averageage : 41,7 y.o. Vs 47,4yearsold Exclusive** 1 reader out of 2 does not readanother magazine * Etude AudiPresse ONE (janvier à décembre 2012) ** Source : Etude One 2012

  21. Marmiton.org : leader in social media 1. Offline&Onlineevents 2.Social 313 000 fans facebook 7000 followersTwitter 40 000 followers > LIVE > « Open day » everymonthwith marmitonauts > Events / PRMarmiton > A special FOOD Day on Oct.13 2013 75 000 subs 2 000 subs 3. Newsletters > 60 000 recipes > More than500 000 comments Weekly Newsletter  : 454 000 subsDaily Newsletter : 376 000 subs A venir : Club des testeurs gourmands

  22. Marmiton leader Source: : Médiamétrie Netratings, février 2013

  23. Marmiton leader Uniques visitors A growing audience Source: Google Analytics, www.marmiton.org

  24. Marmiton, leader (in France) Source : Médiamétrie Netratings, février 2013, couverture en %

  25. Marmiton is a master piece of aufeminin Group Internet Books Press Tablet Mobile In France Marmiton : First selective cooking magazine 104 000 VAN(3) 5,9 M Users WW On apps and webmobile sites of aufeminin.com group (2) 21,7 M Users WW On apps and webmobile sites of aufeminin.com group (2) 43,9M UU(1) across the world (1) ComScore, July 2013 – WW – hybridmethodology / (2) Smart + Xiti, July 2013/ (3) OJD – DSH, 2012, Vente au numéro

  26. Our communityisalwaysat the heart of creation Connected TV YouTube Social Media Video Offline 40 000 Visitors In 2012 9000 Visitors In 2012 720 000 Facebook fans 62 000 Followers on Twitter 130 000 Google + fans 3 200 FollowersPinterest 27,3 videoviews In the world on the aufemininplayer(1) 36,3 M Videos viewed on aufeminin and Marmiton YT channels Marmiton and aufemininapps on connected TV : LG, Samsung, Google TV, Neufbox SFR … … ComScore, July 2013 – France, Spain, Italy, UK, Germany

  27. We have more dreams Thankyou

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