Although, a lot of options are brewing up nowadays, when we talk about sales conversions and lead generations, email marketing still remains to be one of the best ways of communication for buyers and sellers.
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Although, a lot of options are brewing up nowadays, when we talk about sales conversions
and lead generations, email marketing still remains to be one of the best ways of
communication for buyers and sellers. In fact, multiple studies suggest that it is the most
efficient way of building connections when compared to other forms of marketing. If that is
the case, then building an insurance email list should be the primary aspect of your
business. Building an insurance email list is like growing a plant; all you need to do is that
spend some time taking care of it. If you give, then the result would be priceless.
Here are 5 basic steps that you must follow in building a strong foundation for your
insurance email list.
1. Identify – Find out what your prospects are interested in and attract them into
opting in with a trade by giving offers or goodies.
2. Create a landing page with catchy headline and brief description about your
products and services.
3. Add a form in to your landing page to collect email address and additional
information of your customers.
4. Test your form.
5. Drive traffic, track and determine the conversion rate of your customers.
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