1 / 37

Building your Business Online

Spontanea Technologies www.spontanea.com Step 1: Researching the Market Step 2: URL Registration and Hosting Setup Step 3: Designing your Website Step 4: Marketing on the Internet. Building your Business Online. Keyword Research Google Keyword Tool Microsoft adCenter Labs Demos

grady
Download Presentation

Building your Business Online

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Spontanea Technologieswww.spontanea.com Step 1: Researching the Market Step 2: URL Registration and Hosting Setup Step 3: Designing your Website Step 4: Marketing on the Internet Building your Business Online

  2. Keyword Research • Google Keyword Tool • Microsoft adCenter Labs Demos • Detecting Online Commercial Intent • Wordtracker FREE Suggestion Tool • Google Trends Keyword Research

  3. URL Registration and Hosting Setup • How to choose the perfect web site nameUse of KeywordsCOM, ORG, NET... • How to select a reliable hosting companyShared hosting or dedicatedBandwidthUptimeCost Domain and Hosting Setup

  4. Designing your website • DIY or hire a designer (pros and cons) • DIY (resources) • Use Site Studio (Site Builder) to create your own website. Web Design

  5. Driving traffic and making sales • PPC • SEO • Blogging • Articles • Social Media • Email Marketing • Media Campaigns Internet Marketing

  6. Finding the best keywords Google Keyword Tool • One of the easiest and cheapest ways to find hundreds of relevant keywords. • Keyword search volume. • Search volume trends over time. • Ad position and cost estimates. • Advertiser competition. Keyword Research

  7. What the tool looks like: Keyword Research

  8. How to use the tool • Results are tailored to English... • Be sure to check the Use synonyms box • Choose columns to display • Use the match type if necessary (leave broad) • Additional keywords to consider • Download keywords (txt vs. csv) • Pick most relevant kws --> run through the Tool again • Use the Website content tool Keyword Research

  9. Predict a customer's age and gender Demographics Prediction • Find demographic information according to customer online behavior Market Research

  10. Detecting Online Commercial Intent Microsoft adCenter Labs • Research-mode vs. buy-mode Market Research

  11. Wordtracker FREE Suggestion Tool FREE keyword suggestion tool • Great for getting started • Free • Up to 100 highly targeted keywords • Estimate of the daily search volume • Data based on traffic to Dogpile.com and Metacrawler.com • Based on the past 90 days of search Keyword Research

  12. Example of search result Keyword Research

  13. Google Trends http://www.google.com/trends • Shows how often a particular search term is entered relative the total search volume across various regions of the world, and in various languages. • Type search term → Click “Search Trends” • Select Region → Select last 12 months • Is seasonality a factor? • See regions, cities and languages (further down the page) • Document your findings Market Research

  14. Example of Google Trends Chart Market Research

  15. URL Registration and Hosting Setup How to choose the perfect web site name • Use Catchy Words Or Phrases That Are Easy To Remember • Use Keywords • COM, ORG, NET, etc? • No Hyphenated Names • Generic Names Or Brand Name Domains? • Check Domain availability URL Registration + Hosting

  16. Choosing a Website Host Linux or windows?Linux servers are much more affordable and stable. Shared hosting or dedicated server hosting?Most domain hosting is shared hosting How much web space do I need for my website? 10-50MB for a small personal website. For larger personal websites: up to 100MB. What is bandwidth and how much do I need?One GB usually allows about 100,000 hitsFrom 100MB to 10 GB of bandwidth. Small business: from 10GB to 80GB. Larger (dedicated servers) up to 160GB of bandwidth. Web Hosting

  17. Other features Site builder Good costumer support?Email them and see how long it takes to respond. Less than 24hrs Minimum uptimeNo less than a 99% uptime guarantee or higher How much should I expect to pay?$5-$10 per month typical Domain registration. How much?$10 -$15 per month How do you know if a web hosting service is scam? Unlimited this and that... If it seems too good to be true, it probably is. (Suggested Host) Hostgator Web Hosting

  18. Web Site Design Pros. and Cons. • Hire a professional • Friend • DIY (we'll try today...) Web Design

  19. DIY Web Site Design Hostgator Site Builder Site Builder

  20. Site Builder (How To...) • Select --> Business • Select Layout --> then Colour scheme • Type Company information • Choose topic of page (i.e.: Welcome) • Type text of page (can use rich text editor) • Then use “top menu” to add pages and change site setting CONGRATULATIONS ! YOU HAVE JUST BUILT YOUR OWN WEBSITE. Site Builder

  21. Driving traffic and making sales PPC (Pay Per Click) Internet Marketing

  22. Pay Per Click • Adwords vs. YSM or MSN • PPC Search network/partners • PPC Content Network • PPC Site targeted (text ads/banner ads) • Local, national, and international • One title line (25 chars) and two content lines (35 chars)1) create landing page2) select keywords3) create ADS 4) testing and tracking Paid Campaigns

  23. OnPage SEO OnPage SEO Elements Search Engine Optimization

  24. OnPage SEO • Keyword in Domain name • Keyword in Title tag (up to 60 chars) • Keyword in Description meta tag (up to 150 chars) • Keyword in Keyword metatag (up to 250 chars...not fixed) • Keyword density in body text • Keyword in H1, H2 and H3 • Keyword in alt text • Links To internal pages- keywords? • Outgoing link Anchor Text Search Engine Optimization

  25. OffPage SEO OffPage SEO Elements Search Engine Optimization

  26. Off Page SEO • Page Rank • Total incoming links ("backlinks") • Incoming links from high-ranking pages (link popularity) • Alexa Rankings • Anchor text of • inbound link to you • Position of link on referrer page Search Engine Optimization

  27. Blogging with WordPress • Benefits:The World of Blogging Software WordPress is Easy to Use WordPress has Unbelievable Functionality Have your own Unique Blog WordPress Add-Ons • Download Wordpress FREE • Select FREE Theme • Submit Blog to top 20 Blog Directories Blog Marketing

  28. Blogging with WordPress Blog Marketing

  29. Writing Articles • BenefitsName Branding Link Popularity Traffic Prestige Free Advertising • How to write an article • Article Submission List (Top 20 only...) • Submit to niche website (unique content) Internet Marketing

  30. EzineArticles Internet Marketing

  31. Importance of Social Media Business Benefits of Online Social Media Increased Branding Increased Awareness Increased Site Traffic Increased Rankings More Subscribers More Friends Ping.fm, Onlywire.com, Socialmarker.com Social Media Marketing

  32. Ping.fm Updates your social networks in 1 place. Social Media Marketing

  33. OnlyWire.com Best way to submit web content to your social bookmarking sites automatically. Social Media Marketing

  34. SocialMarker.com Select the social bookmarking sites you want to submit to Social Media Marketing

  35. Email Marketing 1% conversion rate – need email marketing • Included with HostGator Auto RespondersMailing Lists • Aweber (Professional tool) ($20 per mo.) 1) Reliable Email Deliverability 2) Free Unlimited Customer Support3) 11+ Years Experience 4) Free Training Videos, Guides, and Teleseminars 5) 30 Day Risk Free Guarantee Email Marketing

  36. Media Campaigns (press releases) • Increased visibility in search engines • Increased link popularity • Discovery of a brand new website by SE • Can help with branding • Can increase natural search engine traffic • Short-term and long-term rankings boost • Suggested Tools: PRWeb – FREE PR Distribution list Media Campaigns

  37. To your success ! Best of luck !!!

More Related