Etextbooks and digital content monday may 23 2011 1 45 2 45pm
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eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm PowerPoint PPT Presentation


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eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm. Panel Session. Today’s Panelists. Erik Evans, Assoc. VP & Editor-In-Chief, Bridgepoint Education Kurt Gerdenich, VP & Director, Technology, Cengage Learning 

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eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm

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Etextbooks and digital content monday may 23 2011 1 45 2 45pm

eTextbooks and Digital Content Monday May 23, 2011 1:45 - 2:45pm

Panel Session


Today s panelists

Today’s Panelists

  • Erik Evans, Assoc. VP & Editor-In-Chief, Bridgepoint Education

  • Kurt Gerdenich, VP & Director, Technology, Cengage Learning 

  • James Kourmadas, VP Strategic Marketing  McGraw-Hill Higher Education

  • Matt MacInnis, Founder & CEO, Inkling

  • Moderator: Dr. Mark R. Nelson, CIO & VP, NACS / NACS Media Solutions  [email protected]


Moving from trend to impact

Moving from “Trend” to “Impact”


E books or digital course materials

E-Books or Digital Course Materials?


Etextbooks and digital content monday may 23 2011 1 45 2 45pm

  • Future role of the retailer in a world of digital course materials.

    • Digital content platform (DCP)

    • Regional print-on-demand (R-POD)

    • Additional initiatives forthcoming

  • Blog: http://thecite.blogspot.com


Title

Title

Erik Evans, Editor-In-Chief

Bridgepoint Education


Etextbooks and digital content monday may 23 2011 1 45 2 45pm

  • Digital publishing system for Ashford U.

  • Web, mobile, eReaders – no print books

  • Annotate, print, copy/paste, search

  • ePub, .mobi, PDF, audio book, .TXT

  • Custom organic content

  • Professional editorial team


Kurt gerdenich vp technology product management

Kurt Gerdenich, VP, Technology Product Management


Cengage learning

Cengage Learning

  • Who we are

  • LIFELONG LEARNING

  • Elementary and high school

  • 2- and 4-year colleges and universities

  • Private/For Profit Colleges

  • Professional Training & Continuing Education

  • RESEARCH

  • Academic

  • School

  • Public

  • Government

  • Annual revenue: $2 billion

  • 5,600 employees

  • Operations in more than 20 countries


Cengage learning product management

Cengage Learning Product Management

  • Who we are

  • Products

  • CourseMate

  • CourseMaster (Aplia, CNOW)

  • Course360

  • MindTap

  • Markets

  • Academic

  • School

  • Library / Reference

  • Global

  • Mission

  • To foster engaging, effective, & measurable teaching and learning experiences that are:

    • Deliverable through customizable collections of content, learning activities, assignments, and apps;

    • Supportable on any device, platform, or social environment;

    • Respective of any need or challenge (accessible).


Mcgraw hill

McGraw-Hill

Jim Kourmadis, VP Strategic Marketing


Product architecture based on pedagogy

Product Architecture – Based on Pedagogy


Study process

Study Process


Etextbooks and digital content monday may 23 2011 1 45 2 45pm

Facilitated Q&A


Today s panelists1

Today’s Panelists

  • Erik Evans, [email protected]

  • Kurt Gerdenich, [email protected]

  • James Kourmadas, [email protected]

  • Matt MacInnis, [email protected]

  • Dr. Mark R. Nelson, [email protected](Moderator)

Thank You For Coming


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