Unleash your website s potential
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Unleash Your Website’s Potential. Wilson L. Chua Microsoft MVP Windows Media Google Adword Certified Individual WebCEO Professional MCSE+I, MCDBA, CCNA, CCDA EC Council CEH, CEA, CEH, Comptia Security. Agenda. Your website’s potential Top 10 things you can do now. Q&A.

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Unleash your website s potential

Unleash Your Website’s Potential

Wilson L. Chua

Microsoft MVP Windows Media

Google Adword Certified Individual

WebCEO Professional

MCSE+I, MCDBA, CCNA, CCDA

EC Council CEH, CEA,

CEH, Comptia Security


Agenda

Agenda

  • Your website’s potential

  • Top 10 things you can do now.

  • Q&A


Your website s potential

Your Website’s Potential

  • It is open 24x7, Worldwide!

  • Low Overhead/operating costs

  • Supports Self-Service

  • Generate Leads/Memberships

  • Data Mine Web-traffic Data

  • Enhance your company’s prestige and image


1 get your website up and running

# 1- Get your website up and running!

  • Choose a GOOD Domain Name

  • Choose a Provider that is LOCAL to target market

  • Get a pro-active and responsive developer

  • Minimize “Flash” –y sites….


2 analyze your existing traffic

#2- Analyze your existing traffic

  • Enable Web Tracking

  • Analysis Tools:

    • Commercial tracking software

      • Unica.com, Clicktracks, Visitat, Webtrends

    • FREE tracking software

      • Onestat.com,firestats,statcounter, Crazyegg,Blogflux

      • Google Analytics

      • Quantcast


Questions that web analysis answers

Questions that Web Analysis Answers:

  • Which “Search terms” bring in the most visitors to your site?

  • What sites refer the most visitors to your site?

  • What language, OS , screen resolutions are the most in use?

  • When is your peak traffic? How many visitors? Where are they from?


3 spy on your competition

#3- Spy on your Competition!

  • Find Related/Competing Sites?

    • Inurl:keyword

    • Intitle:keyword

    • Inanchor:keyword

  • View Page Source

  • Alexa Search

  • Netcraft


View page source sample

View Page Source Sample

<META NAME="KEYWORDS" CONTENT="Pinoy Singapore, Filipino Singapore, Philippine Singapore, Filipino Community, PinoyIT, OFW Singapore, Singapore OFW, Pinoy Expat, Singapore Expat, Filipino Expat, Filipino Portal, Pinoy Portal, SG Pinoy, Pinoy Portal, ">

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">

</script>

<script type="text/javascript">

_uacct = "UA-516952-1";

urchinTracker();

</script>


4 get the prime location

#4- Get the prime location

  • “Golden” Location=1st page of SERPs

  • Use relevant Keyword phrase/S identified under Step 2

  • Why?


Understanding user search behavior

Understanding User Search Behavior

Data Source: iProspect Search Engine User Behavior Study (April 2006)


User search behavior

User Search Behavior

  • 82% will re-launch using same search engine, but ADD more keywords to refine the search.

  • 28.91% use 2 word phrases

  • 27.85% use 3 word phrases

  • Data Sources:

    • iProspect Search Engine User Behavior Study (April 2006)

    • http://www.onestat.com/html/aboutus_pressbox45-search-phrases.html


Did you know

Did you know?

  • 36% of users believe that Companies whose websites are listed on top of SERPs, are ALSO the top companies in that field.

  • Data Source: iProspect Search Engine User Behavior Study (April 2006)


How to get the prime location

How to Get the Prime location?

  • Buy ads

    • Google 55%

    • MSN 10%

    • Yahoo 30%

    • Baidu (??)

  • Engineer Your site for Organic Results


Google adwords

Google Adwords

  • Immediate Traffic

  • Geographically and chronologically targeted results

  • Daily Budget Spend

  • You pay for each visit

  • Ads disappear when Budget is reached

  • Click Fraud


Organic results

Organic Results

  • NO additional Cost per click/visit

  • Higher Prestige

  • More Clicks on SERPs than Ads

  • Takes 3- 7 weeks for sites to appear in SERPs AFTER optimization

  • Some Keywords are very competitive


5 add revenues to your site

#5- Add Revenues to your Site

  • Online shopping Cart,

  • Payment Gateway (Paypal!)

  • SSL Certificate

  • Put “Trust” into your site

  • Guarantees?

  • Terms and Conditions


Engineer your webpage for roi

Engineer your Webpage for ROI

  • Set your Goals

    • Traffic

    • Conversions

    • Subscriptions/Registrations

    • Comments/Feedbacks

  • Get that first click

  • Call your audience to Action (“Learn More”, “Help Me”,Choose”,“Compare”,“Next Step”)

  • Simplify Conversion Steps

  • Source:http://www.google.com/analytics/cu/cv_increased_roi.html


Other revenue sources

Other Revenue Sources

  • Incorporate ads from Advertisers:

    • Google’s Adsense,

    • Yahoo’s YPN,

    • Clicksor,

    • Kanoodle,

    • Text link ads

    • Linkshare

  • Create Affiliate Marketing

  • Put up an Ebay Store/Facebook


6 increase your trustworthiness

#6-Increase your “Trustworthiness”

  • “Link” Building Strategy

    • helps increase Google PR

    • Adds referral traffic to your site

    • Deep vs Shallow

  • Endorsements from Government/NGO bodies

  • Awards/Certificates

  • Privacy Policy


7 promote your site

#7-Promote your site!

  • PR submission campaigns

  • Letterheads/Name cards/email signatures

  • Join Blogs, mailing lists, user groups

    • Digg,Technorati,Boing Boing

  • Be Listed in Wikipedia

  • Register with online directories (streetDirectory.com.sg)

  • Include “Refer this Site” link

  • Provide “Subscribe/Join/Register”


8 be interactive

#8-Be Interactive

  • Feedback Forms

  • Surveys, Contests, Polls

  • Blogs/bulletin boards

  • Live Chat Increases Revenues

  • Toll Free Number


9 keep them coming back

#9-Keep them Coming Back

  • Update your content REGULARLY

  • Provide links to related sites

  • Provide useful tools (free?)

  • Consider Streaming Video or Audio


10 measure confirm correct

#10- Measure, Confirm & Correct

  • Do Web analysis on a regular basis

    • Conditions Change.

    • Competitors react.

    • Buyers’ habits change.

    • You need to be aware.

  • Monitor your Site’s UP time

  • Tools:

    • Online Site Validator

    • Smart Page Rank

    • Vulnerability Checker


Monitor up time

Monitor “Up” Time


Snmp monitoring

SNMP Monitoring


Unleash your website s potential

Q&A

  • Let us learn from each other.

  • Any volunteers?


  • Login