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Unleash Your Website’s Potential. Wilson L. Chua Microsoft MVP Windows Media Google Adword Certified Individual WebCEO Professional MCSE+I, MCDBA, CCNA, CCDA EC Council CEH, CEA, CEH, Comptia Security. Agenda. Your website’s potential Top 10 things you can do now. Q&A.

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unleash your website s potential

Unleash Your Website’s Potential

Wilson L. Chua

Microsoft MVP Windows Media

Google Adword Certified Individual

WebCEO Professional

MCSE+I, MCDBA, CCNA, CCDA

EC Council CEH, CEA,

CEH, Comptia Security

agenda
Agenda
  • Your website’s potential
  • Top 10 things you can do now.
  • Q&A
your website s potential
Your Website’s Potential
  • It is open 24x7, Worldwide!
  • Low Overhead/operating costs
  • Supports Self-Service
  • Generate Leads/Memberships
  • Data Mine Web-traffic Data
  • Enhance your company’s prestige and image
1 get your website up and running
# 1- Get your website up and running!
  • Choose a GOOD Domain Name
  • Choose a Provider that is LOCAL to target market
  • Get a pro-active and responsive developer
  • Minimize “Flash” –y sites….
2 analyze your existing traffic
#2- Analyze your existing traffic
  • Enable Web Tracking
  • Analysis Tools:
    • Commercial tracking software
      • Unica.com, Clicktracks, Visitat, Webtrends
    • FREE tracking software
        • Onestat.com,firestats,statcounter, Crazyegg,Blogflux
        • Google Analytics
        • Quantcast
questions that web analysis answers
Questions that Web Analysis Answers:
  • Which “Search terms” bring in the most visitors to your site?
  • What sites refer the most visitors to your site?
  • What language, OS , screen resolutions are the most in use?
  • When is your peak traffic? How many visitors? Where are they from?
3 spy on your competition
#3- Spy on your Competition!
  • Find Related/Competing Sites?
    • Inurl:keyword
    • Intitle:keyword
    • Inanchor:keyword
  • View Page Source
  • Alexa Search
  • Netcraft
view page source sample
View Page Source Sample

<META NAME="KEYWORDS" CONTENT="Pinoy Singapore, Filipino Singapore, Philippine Singapore, Filipino Community, PinoyIT, OFW Singapore, Singapore OFW, Pinoy Expat, Singapore Expat, Filipino Expat, Filipino Portal, Pinoy Portal, SG Pinoy, Pinoy Portal, ">

<script src="http://www.google-analytics.com/urchin.js" type="text/javascript">

</script>

<script type="text/javascript">

_uacct = "UA-516952-1";

urchinTracker();

</script>

4 get the prime location
#4- Get the prime location
  • “Golden” Location=1st page of SERPs
  • Use relevant Keyword phrase/S identified under Step 2
  • Why?
understanding user search behavior
Understanding User Search Behavior

Data Source: iProspect Search Engine User Behavior Study (April 2006)

user search behavior
User Search Behavior
  • 82% will re-launch using same search engine, but ADD more keywords to refine the search.
  • 28.91% use 2 word phrases
  • 27.85% use 3 word phrases
  • Data Sources:
    • iProspect Search Engine User Behavior Study (April 2006)
    • http://www.onestat.com/html/aboutus_pressbox45-search-phrases.html
did you know
Did you know?
  • 36% of users believe that Companies whose websites are listed on top of SERPs, are ALSO the top companies in that field.
  • Data Source: iProspect Search Engine User Behavior Study (April 2006)
how to get the prime location
How to Get the Prime location?
  • Buy ads
    • Google 55%
    • MSN 10%
    • Yahoo 30%
    • Baidu (??)
  • Engineer Your site for Organic Results
google adwords
Google Adwords
  • Immediate Traffic
  • Geographically and chronologically targeted results
  • Daily Budget Spend
  • You pay for each visit
  • Ads disappear when Budget is reached
  • Click Fraud
organic results
Organic Results
  • NO additional Cost per click/visit
  • Higher Prestige
  • More Clicks on SERPs than Ads
  • Takes 3- 7 weeks for sites to appear in SERPs AFTER optimization
  • Some Keywords are very competitive
5 add revenues to your site
#5- Add Revenues to your Site
  • Online shopping Cart,
  • Payment Gateway (Paypal!)
  • SSL Certificate
  • Put “Trust” into your site
  • Guarantees?
  • Terms and Conditions
engineer your webpage for roi
Engineer your Webpage for ROI
  • Set your Goals
    • Traffic
    • Conversions
    • Subscriptions/Registrations
    • Comments/Feedbacks
  • Get that first click
  • Call your audience to Action (“Learn More”, “Help Me”,Choose”,“Compare”,“Next Step”)
  • Simplify Conversion Steps
  • Source:http://www.google.com/analytics/cu/cv_increased_roi.html
other revenue sources
Other Revenue Sources
  • Incorporate ads from Advertisers:
    • Google’s Adsense,
    • Yahoo’s YPN,
    • Clicksor,
    • Kanoodle,
    • Text link ads
    • Linkshare
  • Create Affiliate Marketing
  • Put up an Ebay Store/Facebook
6 increase your trustworthiness
#6-Increase your “Trustworthiness”
  • “Link” Building Strategy
    • helps increase Google PR
    • Adds referral traffic to your site
    • Deep vs Shallow
  • Endorsements from Government/NGO bodies
  • Awards/Certificates
  • Privacy Policy
7 promote your site
#7-Promote your site!
  • PR submission campaigns
  • Letterheads/Name cards/email signatures
  • Join Blogs, mailing lists, user groups
    • Digg,Technorati,Boing Boing
  • Be Listed in Wikipedia
  • Register with online directories (streetDirectory.com.sg)
  • Include “Refer this Site” link
  • Provide “Subscribe/Join/Register”
8 be interactive
#8-Be Interactive
  • Feedback Forms
  • Surveys, Contests, Polls
  • Blogs/bulletin boards
  • Live Chat Increases Revenues
  • Toll Free Number
9 keep them coming back
#9-Keep them Coming Back
  • Update your content REGULARLY
  • Provide links to related sites
  • Provide useful tools (free?)
  • Consider Streaming Video or Audio
10 measure confirm correct
#10- Measure, Confirm & Correct
  • Do Web analysis on a regular basis
    • Conditions Change.
    • Competitors react.
    • Buyers’ habits change.
    • You need to be aware.
  • Monitor your Site’s UP time
  • Tools:
    • Online Site Validator
    • Smart Page Rank
    • Vulnerability Checker
slide42
Q&A
  • Let us learn from each other.
  • Any volunteers?
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