Zimtervention
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zimtervention. Why rideshare? How did we do it? CBSM results What now?. PROJECT PLAN. “Approximately 20% of the necessa r y reductions through 2035 are planned to be achieved through behavior change .”. 24% of total emissions from commuting 21% of commuters drive SOV

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Zimtervention

zimtervention


Zimtervention

  • Why rideshare?

  • How did we do it?

  • CBSM results

  • What now?


Project plan

PROJECT PLAN


Zimtervention

“Approximately 20% of the necessary reductionsthrough 2035 are planned to

be achieved through behavior change.”


Zimtervention

24% of total emissions from commuting

21%of commuters drive SOV

34% of staff, 47% of faculty


Zimtervention

  • Why rideshare?

  • How did we do it?

  • CBSM results

  • What now?


Community based social marketing

Community-BasedSocial Marketing


Zimtervention

Conducted focus groups

Implemented CBSM strategy


Zimtervention

zimcentives


Zimtervention

  • Why rideshare?

  • How did we do it?

  • CBSM results

  • What now?


Zimtervention

4,051

TOTAL

USERS

1,328

TOTAL RIDE

POSTS

66%

FACULTY &

STAFF

18

AVERAGE MATCHES


Zimtervention

EstimatedOutcomes


Zimtervention

  • Why rideshare?

  • How did we do it?

  • CBSM results

  • What now?


Zimtervention

  • ZimterventionLegacy

SUSTAINABILITY

LEGACY REPORT

CAMPUS RIDESHARE

COORDINATOR


Zimtervention

ThankYou


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