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zimtervention. Why rideshare? How did we do it? CBSM results What now?. PROJECT PLAN. “Approximately 20% of the necessa r y reductions through 2035 are planned to be achieved through behavior change .”. 24% of total emissions from commuting 21% of commuters drive SOV

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“Approximately 20% of the necessary reductionsthrough 2035 are planned to

be achieved through behavior change.”


24% of total emissions from commuting

21%of commuters drive SOV

34% of staff, 47% of faculty



Community based social marketing
Community-BasedSocial Marketing


Conducted focus groups

Implemented CBSM strategy




4,051

TOTAL

USERS

1,328

TOTAL RIDE

POSTS

66%

FACULTY &

STAFF

18

AVERAGE MATCHES


EstimatedOutcomes



SUSTAINABILITY

LEGACY REPORT

CAMPUS RIDESHARE

COORDINATOR


ThankYou


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