SCTE – The Method. Bill Schankel, Director, Member Marketing, Planning and Publications Pam Nobles, Director, Education and Certification Robin Fenton, Director, Chapter Support. SCTE – the vision. Incorporating SCTE into your chapter through Communication Tools & Resources
Bill Schankel, Director, Member Marketing, Planning and Publications
Pam Nobles, Director, Education and Certification
Robin Fenton, Director, Chapter Support
Incorporating SCTE into your chapter through
Tools & Resources
New Program & Services
Retention & Recruitment
Communication – Before the Meeting Begins
Know your audience
Know the goal of your communication
Craft a clear, concise message
Be redundant in your message
Consistency is Key
Quality of Service
Step 1: The Set Up
Step 2: The Introduction
Step 3: The Value Proposition
Step 4: The Technical Content
Step 5: The Follow Up
First Impressions are Everything
The Who, What and Why of Your Event
The attendee needs to know who they are listening to, what they are going to do and why they need to be there
Start with a welcome to your attendees
Who: Give the name of your SCTE Chapter and your officers
What: Describe the event, with a brief outline of what will be happening during the day
Why: Explain the importance of this event and why your SCTE chapter is offering this type of technical training
Validate the Value of Your Chapter and SCTE
Your Chapter is their local connection to technical resources for the industry
Highlight upcoming Chapter events
Showcase experts within the chapter
SCTE membership provides technical resources
LiveLearning, Certifications, Bookstore materials, Tech Tips
$68 is a minimal investment for the return you will get professionally and personally
E = mc2 !
Actively participate in SCTE Professional Development and Certification Program Promotion
The event is only the beginning
Thank the attendee for taking part
Provide them with a take away – SCTE brochure, flyer, or promotional item
Add their information to your mailing list and continue to reach out to these individuals with announcements about upcoming meetings
SCTE has the Tools to make your job simple
The following items are readily available for your chapter to utilize when communicating your messages:
Event flyers, registration forms, applications
SCTE Marketing Materials
SCTE Promotional Items
Designed to help cable system operators leverage the financial and environmental advantages of implementing “green” strategies.
SEMI will target key areas:
Energy management processes and products that can reduce current operational costs
Renewable energy technologies that can benefit operators with ROIs of three-to-seven years
Recycling and recovery techniques that can minimize the disposal effects of outdated equipment.
Primers financial and environmental advantages of implementing “green” strategies.
Virtual Classrooms financial and environmental advantages of implementing “green” strategies.
Partnerships financial and environmental advantages of implementing “green” strategies.
SCTE is working hard to expand its reach
SCTE is partnering with industry leaders to create content
CommScope – Drop Installation Fundamentals
Spirent – Implication Papers
SCTE is partnering with industry associations to create awareness
American Cable Association (ACA)
4.5 hour course focused on broadband installation and troubleshooting.
Course covers approximately 30% of Broadband Premises Installer (BPI) certification.
Course is currently full for 2010 but we are adding interested chapters to a waitlist.
Retaining your _____________:
Member Recruitment Campaign troubleshooting.
SCTE is proud to announce a new membership recruitment
Campaign Timeline: April 15 to August 31, 2010
Campaign Logistics: The SCTE Chapter that recruits the most members during this time frame wins. A first, second and third prize will be awarded
Campaign Reward: The winning Chapter will receive recognition at SCTE Cable-Tec Expo® 2010, a trophy and a feature at www.scte.org
See the handout for further details