AAPG /HGS MEMBERSHIP EXPERIMENT AAPG ANNUAL CONVENTION 2006. Andrea Reynolds. Overview. Purpose of the Houston Membership Experiment Input Data & Database Comparison Process Company Results & Statistics Observations & Learnings Forward Plan Questions?.
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AAPG /HGS MEMBERSHIP EXPERIMENTAAPG ANNUAL CONVENTION 2006
Why carry out a membership experiment?
includes ONLY those who are recorded as living in
the Greater Houston area
members, including those that live outside the
greater Houston area
AAPG members database
Database Comparison Process (Simplified)
…..not a quick, easy task!
Split out members by Company
Amerada HessHunt PetroleumTotal
27 Exploration/Production Companies
9 Service Companies/Vendors
BLUE text = AAPG member
BLACK text = HGS member
YELLOW shading = MATCH (AAPG + HGS)
PINK shading = Probable match (AAPG + HGS)
No shading = Records are not up-to-date
Example of a company page (Both AAPG + HGS)
Example of a company (AAPG only + HGS only)
Observations – E&P Company trend
Observation # 1: The E&P employees are
split in thirds when it comes to membership
Observations – Vendor/Service trend
Observation # 2: Most Houston service
employees are HGS members
Observations – All Company Data (E&P + Vendor)
Observation # 3: In the Houston area,
more members belong to HGS only
Members do NOT update profile after changing:
Therefore, it is sometimes quite difficult to match members – especially with common given names and surnames.
How can we use this to our benefit?
Did they stay national/local? Can we get them back?
(Inter)National & Local Synergy
Monthly Technical Lunch
& Dinner Meetings
Annual Meetings & Int’l
Larger sphere for networking
Special Interest Groups
Divisions – EMD, DPA, DEG
HGS Bulletin & website
Datapages, Bulletin, Explorer
Social & Sporting Events
Wide breadth of courses
Collaborate & leverage strengths
their own records online
not for HGS members (HGS does not collect demographics)
only” members; then to non-members
GOAL: to attract new members (who have only been local/nat’l)
and grow both organizations’ membership bases
to automate the data-crunching to cut down on time
Thank you for your time & attention