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Sam McIvor – CEO – NZPork RMNZ Conference 2011

Making a silk purse out of a pig’s ear. Sam McIvor – CEO – NZPork RMNZ Conference 2011. Pork industry update – March 2011. Menu – it’s a smorgasbord. Welfare – where are we at Encouraging excellence Building other attributes Communicating with consumers What lies ahead?. PigCare Audit.

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Sam McIvor – CEO – NZPork RMNZ Conference 2011

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  1. Making a silk purse out of a pig’s ear Sam McIvor – CEO – NZPork RMNZ Conference 2011 Pork industry update – March 2011

  2. Menu – it’s a smorgasbord • Welfare – where are we at • Encouraging excellence • Building other attributes • Communicating with consumers • What lies ahead?

  3. PigCare Audit • Introduced in Jan 2010 • Massey University developed, internationally peer reviewed, AsureQuality administered • Supported by all wholesalers (95% plus pigs) a world first • Second round of audits commencing

  4. Supported by on-pack labelling

  5. Welfare the next five years Pigs Animal Welfare (Pigs) Code of Welfare 2010 A code of welfare issued under the Animal Welfare Act 1999 3 December 2010 2016 Pregnancy stalls phased out 2012 Only 4 weeks pregnancy in stalls 2011 New sow and piglet management research CRC Annual PigCare Audit 2010 Best practice sow housing, R&D and seminars A commitment to continuous improvement AgITOcourses 2010 PigCare Audit world-first Farmer workshops ProHandtraining Compliance MOU with MAF

  6. NZ pork industry – environmental leaders Greenhouse gas emissions assessment NZ’s most environmentally sustainably produced meat Environmental stewards Reducing piggery waste impacts with improved mgt Lifecycle Analysis Environmental Management System (EMS) online tool Feasibility of biogas systems A commitment to continuous improvement Waste to wealth – the potential for biogas Enviropork 2005 Guide to managing environmental impacts Adaption of OVERSEER for pig manure

  7. And the rewards are coming

  8. Other attributes • Hormone free • Tenderness guaranteed • Taste consistency • Minimal antibiotics • Nutrition attributes – Australian Pork CRC • Weight loss, Type 2 diabetes • It’s all about developing a compelling case for pork – in particular NZ pork

  9. Confidence to cook

  10. It’s all available here

  11. Advertising in 2011

  12. 100% NZ Bacon Competition In 2011 we’re pigging out on ham too

  13. What else is on the agenda for farmers • Grain costs escalating – up to $100/t • $10/t requires another 5c/kg on the schedule • We need to work together on this one

  14. The final cut

  15. The final word – get some Kiwi in ya

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