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$$$Promotion & Funding$$$. Brian Tuck, OSU, J Lee Miller, PSU. Wasco County. Mix of Rural/Urban 25k (15-13,000) 2400 sq. miles . Ag., Forestry, Fishing Government Light Manufacturing/Google Tourism. Measure 33-53. Wasco County 4-H & Extension Service District.

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$$$Promotion & Funding$$$

Brian Tuck, OSU, J Lee Miller, PSU


Wasco County

  • Mix of Rural/Urban

  • 25k (15-13,000)

  • 2400 sq. miles

  • Ag., Forestry, Fishing

  • Government

  • Light Manufacturing/Google

  • Tourism


Measure 33-53

Wasco County 4-H & Extension Service District


Why Form a Service District??

  • Sustainability (survival) - Permanent Tax Rate

  • Budget Stability - $370K

  • Long-term Planning


Takes a Village to Raise Money $$$

  • County Office, Campus, 4-H Members and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Legislators, Unions, Community College, SBDC, County Court, Teachers, Friends, Family, Neighbors, Farmers, Ranchers, Local Newspapers…..


Issues

  • Marketing Plan/Timeline (who/when)

  • What’s In a Name – 4-H & Extension

  • October – 4-H Recruitment

  • Local support – technical (County Admin., Clerk, Attorney, other agencies/university)

    • Costs (election, legal etc.)

  • Competition – Push Back


Promotion – Issues

  • When to start your campaign

    • Start slow and build in intensity

  • Endorsements by a variety of service groups, individuals, local newspapers, legislators, commodity groups……..

  • Advisory Councils

  • Chamber of Commerce – Join!!!!


  • Creativity is the Key (parade floats, door

  • hangers, door to door visits, phone calls,

  • radio interviews, table displays, bumper,

  • stickers, refrigerator magnets, buttons….

  • Special media events – OSU President

Promotion – Ideas


Promotion – Ideas

Mailers – (coverage, expensive)

Get mailing list from assessor and purge for

duplicates - expensive

Brochures, Handouts, Service Maps

Information Packets

Frequently Asked Questions


Promotion – Issues

  • Use a common design for promotion materials


Promotion – Ideas(9)(#8)

Yard Signs (400)

Newspaper Advertisements (when, size, #, cost)

Radio, TV PSA’s (when, length, #, cost)


Wasco County4-H & Extension Service District

Bringing The University To Wasco County Since 1916


Promotion – Ideas

Street Banners (4’x20’)

Cost $600


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