Promotion funding
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$$$Promotion & Funding$$$. Brian Tuck, OSU, J Lee Miller, PSU. Wasco County. Mix of Rural/Urban 25k (15-13,000) 2400 sq. miles . Ag., Forestry, Fishing Government Light Manufacturing/Google Tourism. Measure 33-53. Wasco County 4-H & Extension Service District.

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Promotion funding

$$$Promotion & Funding$$$

Brian Tuck, OSU, J Lee Miller, PSU


Wasco county

Wasco County

  • Mix of Rural/Urban

  • 25k (15-13,000)

  • 2400 sq. miles

  • Ag., Forestry, Fishing

  • Government

  • Light Manufacturing/Google

  • Tourism


Measure 33 53

Measure 33-53

Wasco County 4-H & Extension Service District


Why form a service district

Why Form a Service District??

  • Sustainability (survival) - Permanent Tax Rate

  • Budget Stability - $370K

  • Long-term Planning


Takes a village to raise money

Takes a Village to Raise Money $$$

  • County Office, Campus, 4-H Members and Parents, Master Gardeners, Farm Bureau, Commodity Groups, FCD, Cooperatives, Chamber of Commerce, Legislators, Unions, Community College, SBDC, County Court, Teachers, Friends, Family, Neighbors, Farmers, Ranchers, Local Newspapers…..


Issues

Issues

  • Marketing Plan/Timeline (who/when)

  • What’s In a Name – 4-H & Extension

  • October – 4-H Recruitment

  • Local support – technical (County Admin., Clerk, Attorney, other agencies/university)

    • Costs (election, legal etc.)

  • Competition – Push Back


Promotion issues

Promotion – Issues

  • When to start your campaign

    • Start slow and build in intensity

  • Endorsements by a variety of service groups, individuals, local newspapers, legislators, commodity groups……..

  • Advisory Councils

  • Chamber of Commerce – Join!!!!


Promotion ideas

  • Creativity is the Key (parade floats, door

  • hangers, door to door visits, phone calls,

  • radio interviews, table displays, bumper,

  • stickers, refrigerator magnets, buttons….

  • Special media events – OSU President

Promotion – Ideas


Promotion ideas1

Promotion – Ideas

Mailers – (coverage, expensive)

Get mailing list from assessor and purge for

duplicates - expensive

Brochures, Handouts, Service Maps

Information Packets

Frequently Asked Questions


Promotion issues1

Promotion – Issues

  • Use a common design for promotion materials


Promotion ideas 9 8

Promotion – Ideas(9)(#8)

Yard Signs (400)

Newspaper Advertisements (when, size, #, cost)

Radio, TV PSA’s (when, length, #, cost)


Wasco county 4 h extension service district

Wasco County4-H & Extension Service District

Bringing The University To Wasco County Since 1916


Promotion ideas2

Promotion – Ideas

Street Banners (4’x20’)

Cost $600


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