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How do you make a label credible?. Green Feast 12 March, 2008. Labels and Sustainable Food. Labels also exist or are emerging in numerous other sectors Forest products Tourism Mining Aquarium fish Cotton and textiles Biofuels. What’s Behind a Credible Label?. A standard

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How do you make a label credible?

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How do you make a label credible

How do you make a label credible?

Green Feast

12 March, 2008

Labels and sustainable food

Labels and Sustainable Food

  • Labels also exist or are emerging in numerous other sectors

    • Forest products

    • Tourism

    • Mining

    • Aquarium fish

    • Cotton and textiles

    • Biofuels

What s behind a credible label

What’s Behind a Credible Label?

  • A standard

  • An multi-stakeholder organisation that is responsible for the standard

  • An open, transparent consultation process that defines what is in the standard

  • A 3rd party verification or certification scheme for proving conformity with the standard

  • A chain of custody programme

  • A monitoring and evaluation programme

  • A Certification or Trademark Policy that prevents misuse of the label

Credibility applies throughout the certification process

Credibility Applies Throughout the Certification Process ...

Along the implementation chain

Supply Chain











… & Along the Implementation Chain


Legitimacy credibility of voluntary standards

Legitimacy & Credibility of Voluntary Standards








No More Trade

Restrictive than

Necessary to fulfil

Legitimate Objectives

Setting standards elements of good practice

Clear objectives

Internationally defined

Locally adaptable

Based on law (WTO) & best practice (ISO & ISEAL)

Clear and consistent procedures

Easily accessible

Stakeholder owned

Open and transparent processes

Setting Standards: Elements of Good Practice



Setting standards codifying good practice

Developed in 2004 (due for revision 2008)

Builds on WTO TBT Agreement Annex 3 and ISO Guide 59.

Additional requirements specific to social and environmental standards:

Balanced stakeholder engagement.

Open to all interested parties, including governments.

Standards are made freely available.

Compliance is an ISEAL Membership Requirement

Setting Standards: Codifying Good Practice


Code of Good Practice

References to iseal code of good practice

FAO Guidelines on Ecolabelling of Marine Fishery Products (2005)

World Bank-WWF Alliance criteria for assessing forest certification schemes (2006)

European Parliament resolution of 13 March 2007 on corporate social responsibility

References to ISEAL Code of Good Practice

“Compliance with the ISEAL Code of Good Practice gives a clear sign to both governments and industry that these initiatives are the leaders in the field, backed by credible standards and capable of delivering genuine social and environmental change.”

Richard Howitt, MEP, Spokesperson for the European Parliament on Corporate Social Responsibility

How do you make a label credible

ISEAL Alliance Full Members in compliance with Code of Good Practice for Setting Social and Environmental Standards:

International Federation of Organic Agriculture Movements

Fairtrade Labelling Organizations

(FLO) International

Forest Stewardship Council

Social Accountability


Rainforest Alliance

Marine Aquarium Council

Marine Stewardship Council

Thank you

Thank you

Lucy Glover

Communications Manager

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