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Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht

Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht. 1. Content. Why a new approach Utrecht Attractive and Accessbile Action plan “Focus on the User” Public space Mobility management Lessons learnt. Why a new approach?. Utrecht.

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Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht

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  1. Utrecht Attractive and Accessible: Focus on the User ECOMM 2014, Mark Degenkamp, City of Utrecht 1

  2. Content Why a new approach Utrecht Attractive and Accessbile Action plan “Focus on the User” Public space Mobility management Lessons learnt

  3. Why a new approach?

  4. Utrecht

  5. Municial Mobility Plan 2005;Air quality plan

  6. Absorption capacity

  7. Traffic engineering solutionvs user excperience

  8. Same road typesame car traffic numbers

  9. New approach:Mobility and urban space planUtrecht Attractive and Accessible

  10. Focus on quality = combiningmobility and public space Mobility Space Network structure Building programme Design Use and Maintenance

  11. User and public space choices translate into network choices

  12. But always with starting point:Focus on the user (main choice #1) Rebuild the city to stimulate the preferred behavior Customer made approach on Lifestyles (mobility management) and business preferences (logistics) Joint responsibility of city council, citizens and companies

  13. Action Plan “Focus on the User”Mobility Management and Public Space

  14. Focus on the user: Inspiration #1: freight transport

  15. Focus on the user: Inspiration #2: SEGMENT ww.reisstijltest.nl

  16. Mobility Management:client and choice oriented • User first, not the solution • Users decide, but choice has a “price” • Link to attitudes and beliefs • City supports users in smart choices www.reisstijltest.nl

  17. Mobility management:area based approach • Link to local issues, higher acceptance • Combined efforts, visible effect • Successes: business sites, schools

  18. Mobility Mamangement:User focus = positive Stimulate and reward • Positivemessages • Try-outs / pilots • Subsidies forgoodinitiatives

  19. Quality of Urban Spaces: pilots Designs that lead to: • Smarter mobility choices • Changed traffic behaviour • More place to “stay”

  20. Psychology

  21. Functional Ambiance

  22. Lessons (to be) learnt

  23. Lessons learnt from a user-oriented SUMP in Utrecht • Sustainability and accessibility vswellbeing and happiness • Way of working even more important • Learn to work with uncertainty • Don’t focus on bricks • Start SUMP with public space and mobility management

  24. End

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