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Driving & Achieving Change

Driving & Achieving Change. Practical Guidance from Practical People Wednesday, February 24, 2010. Panelists. Bill Kasdorf , Vice President Apex Content Solutions bkasdorf@apexcovantage.com Scott Lubeck , Executive Director, Book Industry Study Group scott@bisg.org

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Driving & Achieving Change

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  1. Driving & Achieving Change Practical Guidance from Practical PeopleWednesday, February 24, 2010

  2. Panelists Bill Kasdorf, Vice PresidentApex Content Solutionsbkasdorf@apexcovantage.com Scott Lubeck, Executive Director, Book Industry Study Groupscott@bisg.org Maureen McMahon, President & PublisherKaplan Publishingmaureen.mcmahon@kaplan.com Moderator: Allison Belan, Assistant Production ManagerDuke University Press, Journalsabelan@dukeupress.edu Driving & Achieving Change: Practical Guidance from Practical PeopleO'Reilly Tools of Change 2010

  3. Preparing the Landscape Driving & Achieving Change: Practical Guidance from Practical People O'Reilly Tools of Change 2010

  4. Model for Change Projects Driving & Achieving Change: Practical Guidance from Practical People O'Reilly Tools of Change 2010

  5. Next Steps Driving & Achieving Change: Practical Guidance from Practical People O'Reilly Tools of Change 2010 Judge success of project. Don’t let investment to date cause you to institutionalize a failure. Keep a “skunk works” alive. Start the next pilot. Use your results to demonstrate feasibility, worthiness of investment. Win friends and influence people.

  6. Bridge—don’t break—the organization • Protect the larger org from the messiness of experimenting • Make the CEO’s buy-in highly visible • Focus on the What, not the How • Be specific about success measures • Prepare to change the goal • Listen to the naysayers • It’s a beta—don’t get too ambitious • Break it into manageable chunks • Look past your superstars • Innovators may be anywhere in the ranks • Create a virtual advisory board • Don’t let fear narrow the possibilities • Be clear on: ownership, dates, milestones, responsibilities • Build in frequent show-and-tell • Do not waste failures • Reward failures! • Assess results in stages Driving & Achieving Change: Practical Guidance from Practical People O'Reilly Tools of Change 2010

  7. Resources Driving & Achieving Change: Practical Guidance from Practical People O'Reilly Tools of Change 2010 The Myths of Innovation, Scott Berkun (O’Reilly, 2007) www.scottberkun.com: Blog posts, essays Open Business Models: How to Thrive in the New Innovation Landscape, Henry Chesbrough (Harvard Business Press, 2006) 10 Rules for Strategic Innovators: From Idea to Execution, Vijay Govindarajan and Chris Trimble (Harvard Business Press, 2005) Transforming Strategy One Customer at a Time, Richard J. Harrington and Anthony K. Tjan (Harvard Business Review, March 2008) The Cluetrain Manifesto: The End of Business as Usual, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger (Basic Books, 2001) World Class Teams: Working Across Borders, Lynda C McDermott, Nolan Brawley, and William W. Waite (Wiley, 1998)

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