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CASE STUDIES DHL TURKEY

ITF: Developing strategic campaigns Case studies. CASE STUDIES DHL TURKEY. DHL Turkey: Union recognition campaign. Deutsche Post DHL is headquartered in Germany. The majority shareholder is the German government.

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CASE STUDIES DHL TURKEY

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  1. ITF: Developing strategic campaigns Case studies CASE STUDIES DHL TURKEY

  2. DHL Turkey: Union recognition campaign Deutsche Post DHL is headquartered in Germany.The majority shareholder is the German government. When DHL workers began to organise in Turkey with their union TUMTIS, they were fired and threatened. Workers were offered bribes to join a rival company union. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  3. TUMTIS targeted DHL following a successful campaign against UPS, as part of a plan to organise the industry. ITF and UNI coordinate the international network of unions in global delivery companies. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  4. Employer relationships ITF: DEVELOPING STRATEGIC CAMPAIGNS

  5. Arbolitos (Communication networks) • Initial contacts: • TUMTIS members contacted DHL workers • Approached workers as they went to work • Daily systematic 1 to 1 conversations with workers and families • Picket of fired workers in front of workplace • Information sessions at local cafes • When offered bribes to join the company union, workers refused • When ready, workers joined TUMTIS en mass ITF: DEVELOPING STRATEGIC CAMPAIGNS

  6. Union strengths and weaknesses Weaknesses • Not every worker able to stay strong under constant pressure of firings and monetary rewards • Difficult to maintain the campaign for 2 ½ years Strengths • Support of workers and families for a long term fight • Support of international labourmovement and allies • Media support ITF: DEVELOPING STRATEGIC CAMPAIGNS

  7. Campaign goals • Wage increases and improved working conditions in a collective agreement with TUMTIS • Reinstatement of the sacked workers • End the campaign of intimidation in DHL Turkey and the rest of the world Workers’ problems • Wages below poverty level • Excessive overtime, speed ups and unfair discipline • Subcontracted work • Firing of 37 union workers • Pressure to resign from union and join company union ITF: DEVELOPING STRATEGIC CAMPAIGNS

  8. Campaign message DHL workers in Turkey have a right to a workplace with decent working conditions and free from discrimination, intimidation, bribery and coercion. The workers deserve the same equality, respect, and freedom as their German counterparts. Slogan: “Respect at DHL Turkey” ITF: DEVELOPING STRATEGIC CAMPAIGNS

  9. Targets Direct Target: CEO Frank Appel • Clothing and other customers • Unilever, automotive companies • Fashion week, London • Shareholders • German government (majority shareholder) • OECD • German public • German embassies • European Commission ITF: DEVELOPING STRATEGIC CAMPAIGNS

  10. Allies • Ver.di (German DHL union) • International unions • ITF/UNI global delivery network • Garment industry NGOs ITF: DEVELOPING STRATEGIC CAMPAIGNS

  11. Strategy • Worker / union strategy • Shareholder strategy • Customer strategy ITF: DEVELOPING STRATEGIC CAMPAIGNS

  12. ITF: DEVELOPING STRATEGIC CAMPAIGNS

  13. International week of action to support families and workers ITF: DEVELOPING STRATEGIC CAMPAIGNS

  14. Leaflet Annual shareholders meeting ITF: DEVELOPING STRATEGIC CAMPAIGNS

  15. Leaflet London Fashion Week ITF: DEVELOPING STRATEGIC CAMPAIGNS

  16. Media ITF: DEVELOPING STRATEGIC CAMPAIGNS

  17. Campaign settlement • 1st Collective bargaining agreement with DHL in Turkey • 730 subcontracted workers made permanent • Regulation of subcontracting • Family leave and social stipends • Wage and bonus increases of 32-46% • Vast majority of fired workers returned to work • 90% membership in TUMTIS ITF: DEVELOPING STRATEGIC CAMPAIGNS

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