Chapter 14 Managing growth. Mangaing Growth. Resistance to Change Leveraging New Product Growth Sustaining Differentiation. Categories of innovation. Known need – the product the market is waiting for Customer active or ‘need pull’ – products specified by customers
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Categories of innovation
Known need – the product the market is waiting for
Customer active or ‘need pull’ – products specified by customers
Supplier active or technology push – the product we think you want
Improved products/ new standards
Different channels (place)